Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Crowdsource: Military Families Get Camera Ready
At a photographers’ conference, military families get more than a picture.
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Marketing / CommunicationsArticleOver 5 years old
Marketing Automation: Hitting the Bull’s-Eye
Marketing automation helps your messages reach their target.
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: The Dangers of Hashtag Hijacking
Don’t let your social campaigns get taken hostage.
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Marketing / CommunicationsArticleOver 5 years old
How to Make Your Association’s Website More Accessible
Have you ever had an elderly parent ask you to read some online information to them? Or have…
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Marketing / CommunicationsArticleOver 5 years old
Pew Study: Millennials Love Reading Text
New research from Pew pokes a hole in a line of traditional thinking about the written word. Also:…
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Marketing / CommunicationsArticleOver 5 years old
How to Generate Revenue with Association Podcasts
New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Here’s how associations can…
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Marketing / CommunicationsArticleOver 5 years old
A YP-Friendly Social Media Strategy
Young professionals can serve your association well in that these digital natives will help you keep up on…
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Marketing / CommunicationsArticleOver 5 years old
Country Music Association Writes Anniversary Song
To create buzz around the 50th Annual CMA Awards, the Country Music Association produced a mashup of songs…
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Marketing / CommunicationsArticleOver 5 years old
Study: Relationships and Storytelling Drive Advocacy Success
A new study from APCO Worldwide examining how association advocacy efforts are perceived by DC power brokers and…
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Marketing / CommunicationsArticleOver 5 years old
Travel Agents Group Eyes New Member Transaction Fee
In an effort to help remind the public that travel agents offer an essential service for globetrotters, the…
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Marketing / CommunicationsArticleOver 5 years old
New Think Tank Eyes Solutions to Mobile Marketing Blind Spots
The Mobile Marketing Association announced a new program designed to assist major companies trying to get a handle…
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Marketing / CommunicationsArticleOver 5 years old
Digital Content Next Ad Exchange Aims for Transparency
A trade group for online publishers plans to launch an ad network under the B-Corporation structure. The goal?…
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Marketing / CommunicationsArticleOver 5 years old
Mobile Alerts Could Expand; Wireless Group Sees Challenges
At a time when a prominent senator is calling for improvements to the Wireless Emergency Alert System, one…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: BlackBerry Bows Out
The legacy smartphone maker moves away from making its own smartphones, focusing on software instead. Also: Why you…
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Marketing / CommunicationsArticleOver 5 years old
Inbound Marketing’s Potential for Membership
As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your…
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Marketing / CommunicationsArticleOver 5 years old
Heart Association Encourages More Colorful Eating
The American Heart Association is making sure you get your daily dose of fruits and veggies with its…
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Marketing / CommunicationsArticleOver 5 years old
Report: Frequency, Audience Greatly Affect Email Engagement
SendGrid's new email benchmarking report offers data points that add up to a single key finding: It's important…
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Marketing / CommunicationsArticleOver 5 years old
The Innovation Line That Divides Associations
A new study on innovation from Marketing General suggests that there’s a distinct line separating associations that are…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: When Your Member Database Loses Its Luster
Does your database need a public relations campaign to convince your staff to rely on it again? Also:…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Facebook’s Bad Engagement Metric
The social media giant is apologizing to advertisers this week after an engagement metric involving video proved misleading.…
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Marketing / CommunicationsArticleOver 5 years old
National Cable & Telecommunications Association Gets a Makeover
To keep up with industry it represents, the National Cable & Telecommunications Association is now known as NCTA…
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Marketing / CommunicationsArticleOver 5 years old
Success Starts Here: Campaign Highlights Public School Victories
The Success Starts Here campaign, organized by the Pennsylvania Schools Boards Association, seeks to raise positive awareness of…
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Marketing / CommunicationsArticleOver 5 years old
Good News for People Who Hate Email Design
Email design remains a dark art for many developers more comfortable with the web, but recent changes to…
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Marketing / CommunicationsArticleOver 5 years old
Manage Your Association’s Reputational Risk
These days, one negative tweet or social media post can go viral, causing catastrophic damage to someone's reputation.…
