Format
Articles
-
Marketing / CommunicationsArticleOver 5 years old
Digital Marketing: Change Your Standards
When it comes to digital marketing, investing in cheap content suited to your audiences may beat a more…
-
Marketing / CommunicationsArticleOver 5 years old
Your Association’s Website: Is Joining Easy
It’s important to design your association's website so potential members can take quick action. Also: How some companies…
-
Marketing / CommunicationsArticleOver 5 years old
IAB: Mobile Platforms Driving Digital Ad Growth
The Interactive Advertising Bureau’s latest Internet Advertising Revenue Report found that desktop revenues fell sharply—something more than made…
-
Marketing / CommunicationsArticleOver 5 years old
2016 Election: Pressure’s On. Keep Your Composure
One editor's approach to election night offers a "voice of reason" to a very emotional campaign cycle. Also:…
-
Marketing / CommunicationsArticleOver 5 years old
Drive Oregon Group Eyes “Living Lab” Electric Car Storefront
The industry group Drive Oregon has a plan in the works to build a storefront that will highlight…
-
Marketing / CommunicationsArticleOver 5 years old
New Top-Level Domain Group Pushes Cities to Own Their Domain
The GeoTLD Group is making a push for major cities and regions to use a dedicated top-level domain…
-
Marketing / CommunicationsArticleOver 5 years old
Nonprofit Groups Find New Way to Support the Press
How nonprofit groups are helping to fund a cultural critic at a major newspaper. Also: Does social media…
-
Marketing / CommunicationsArticleOver 5 years old
Ripened Thoughts on the Demise of Vine
The looping-video social network Vine is about to go away, due partly to shifts in Twitter’s strategy and…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Challenge Yourself With Your Blog Posts
One blogging expert’s offbeat recommendations for getting past your writing funk. Also: What AMSes have in common with…
-
Marketing / CommunicationsArticleOver 5 years old
Correspondents’ Association Criticizes Nominees’ Lack of Press Access
The White House Correspondents’ Association has sent letters to Secretary Hillary Clinton’s and Donald Trump’s campaigns, requesting the…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Presidential Penmanship
An association gets a handwriting expert to look for insight into the presidential candidates---from their penmanship. Also: strategies…
-
Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Your Private Community’s Toughest Battle
In an age when social media replicates most of what your private community is doing, how do you…
-
Marketing / CommunicationsArticleOver 5 years old
For Marketing Association, Name Change Highlights Data
DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data…
-
Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Welcome Bigger Audiences on Facebook Live
Streamers can finally set up their broadcasts ahead of time. Plus: the problems social networks create for associations.
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: How Netflix Navigated a Price Increase
Despite raising its prices, Netflix actually saw a huge surge in subscribers during its most recent quarter. The…
-
Marketing / CommunicationsArticleOver 5 years old
Advertising Association Forges Multicultural Marketing Alliance
The Association of National Advertisers has formed the Alliance for Inclusive and Multicultural Marketing to help marketers create…
-
Marketing / CommunicationsArticleOver 5 years old
U.S. Travel Doubles Down on Las Vegas Ahead of Debate
With the final presidential debate taking place in a travel-industry hotbed, the U.S. Travel Association is using the…
-
Marketing / CommunicationsArticleOver 5 years old
In-Your-Face Security Through Selfies
The growing appeal of using selfies as a form of security—and the weaknesses of such a strategy. Also:…
-
Marketing / CommunicationsArticleOver 5 years old
How New Office Space Is Also a New Branding Opportunity
Have you ever moved into a new home and spent a lot of time "making it yours?" The…
-
Marketing / CommunicationsArticleOver 5 years old
Could a Programmatic Advertising Program Work for You?
Advertisers are using programmatic advertising more and more to reach the right consumers with the right messages. According…
-
Marketing / CommunicationsArticleOver 5 years old
Diamond Producers Association Says “Real is Rare” in New Campaign
As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships.
-
Marketing / CommunicationsArticleOver 5 years old
Clown Group Looks to Change Public Perception on Clowning
In light of the creepy clown hysteria, the World Clown Association is speaking out and hoping to clear…
-
Marketing / CommunicationsArticleOver 5 years old
#MyReasonWhy Campaign Promotes Benefits of High School Sports
Why participate in high school sports and activities? The National Federation of State High School Associations is asking…
-
Marketing / CommunicationsArticleOver 5 years old
Does the Banner Ad Still Make Sense in 2016?
The recent move away from text-based content online may be a side effect of the fact that banner…
