Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Association Campaign Gets Mainers to Talk Tourism
A new video campaign from the Maine Tourism Association aims to show how the tourism industry benefits the…
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Marketing / CommunicationsArticleOver 5 years old
3 Associations that Created Viral Videos
Associations are using funny videos as a way of communicating and building awareness around their campaigns. Follow their…
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Marketing / CommunicationsArticleOver 5 years old
Podcast News: Get Your Association on the Airwaves
Conversational and quirky, association podcasts can be much more than shop talk. Done right, they can engage professional…
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Marketing / CommunicationsArticleOver 5 years old
How to Future-Proof Your Marketing Team
With all of the seismic shifts in technology, tools, and even customers, the marketing function within associations looks…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Job Board Marketing Matters
Advice on marketing your job board.
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Marketing / CommunicationsArticleOver 5 years old
Books: John David’s Reputation Protection
Public relations and online fix-it consultant John David tells you how to take control of your online brand.
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Marketing / CommunicationsArticleOver 5 years old
Career Coach: Executive Communication
Career advice from Carol Vernon, certified executive coach, principal of Communication Matters
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Jacob Wilder
Jacob Wilder, the director of communications and technology for the Building Owners and Managers Association of Atlanta, Georgia,…
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Marketing / CommunicationsArticleOver 5 years old
Report: The Shifting Nature of How Millennials Perceive Causes
A new retrospective report from Achieve and the Case Foundation points to a shifting understanding of how millennials…
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Marketing / CommunicationsArticleOver 5 years old
Antismoking Campaign: Fighting Fire With Fire
This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look…
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Marketing / CommunicationsArticleOver 5 years old
Foot Traffic, Online Traffic Stay Strong on Black Friday
The National Retail Federation, in its annual Thanksgiving-weekend wrap-up, says that although a little less was spent than…
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Marketing / CommunicationsArticleOver 5 years old
SD Association Launches Speedy New Standard for Smartphones
With Android smartphones requiring faster microSD cards to support advanced new features, the SD Association stepped up to…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Hit the Bull’s Eye With Marketing Automation
A scattershot approach to marketing won’t bring the best results, says Adam Higgins, martech consultant at High Road…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Giving Tuesday’s Getting Close
If you’re taking part in Giving Tuesday this year, make sure you have all your ducks in a…
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Marketing / CommunicationsArticleOver 5 years old
Beware Hashtag Hijacking
Social media has given associations the power to interact with thousands of members and potential members, but that…
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Marketing / CommunicationsArticleOver 5 years old
Make Your Specialized Content Matter to the Wider World
Among communication challenges, stirring up interest in a web-based application that provides visitors with a response to the…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Don’t Stress Out Your Members
Take care when communicating with your members during the stressful final weeks of the year. Also: Airbnb expands…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Treat Phone Calls Like Emails
Listen, a new iOS app, gives you a phone number that works just like an inbox. Also: How long…
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Marketing / CommunicationsArticleOver 5 years old
3 Lessons on Swaying Public Opinion
Does your association want to change your reputation, or does your group need to clear up some false…
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Marketing / CommunicationsArticleOver 5 years old
Farmers and Ranchers Alliance Announces “New Faces” Program
In the third year of the “Faces of Farming & Ranching” program, the U.S. Farmers and Ranchers Alliance…
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Marketing / CommunicationsArticleOver 5 years old
Luggage Tracking Evolves, but It’s Still Not Perfect
Many travelers want the comfort of knowing that their bag is sticking with them. As a result, tracking…
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Marketing / CommunicationsArticleOver 5 years old
Online Abuse: Twitter Takes On the Trolls
The social network’s plans to tackle online abuse get more sophisticated. Also: why you should give employees a…
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Marketing / CommunicationsArticleOver 5 years old
Snapchat Spectacles: A Snappy Release Strategy
Snapchat’s new photo-taking sunglasses draw buzz for their offbeat release strategy. Also: How one association got in on…
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Marketing / CommunicationsArticleOver 5 years old
Report: Civic Engagement, Local News Go Hand in Hand
A new Pew report finds that people who read the local news are more likely to be engaged…
