Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Plan Your Vacation Today
You could use a break. In honor of National Plan for Vacation Day, use today to plan your…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing Trends: What’s Hot in 2017
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But…
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Marketing / CommunicationsArticleOver 5 years old
The Power of Podcasts
Dr. Vincent Racaniello likes microbes. A lot. So much that Racaniello, a professor of microbiology at Columbia University,…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Deliver the Perfect Elevator Pitch
Find out ways to fine tune your association’s elevator pitch. Also: How to get the most out of…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: A Business Travel Revamp
A startup’s app attempts to change the way companies do business travel. Also: Smart ways to get more…
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Marketing / CommunicationsArticleOver 5 years old
Should You Book Trips Over the Weekend?
New research from Airlines Reporting Corp. and Expedia makes the case that the tough parameters of business travel…
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Marketing / CommunicationsArticleOver 5 years old
PhRMA Beefs Up Messaging With Large-Scale Campaign
Having faced public criticism in recent years over drug prices and other controversies, PhRMA is hoping to recalibrate…
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Marketing / CommunicationsArticleOver 5 years old
Will “Gen Z” be a Generation of Joiners?
While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Marketing Your Job Board
Positioning your organization as a leading resource for job search and recruitment in your industry is key to…
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Marketing / CommunicationsArticleOver 5 years old
Press Group’s Public Notice Effort Protects Revenue and Purpose
With the announcement of a new public notice website, the Virginia Press Association hopes to safeguard a revenue…
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Marketing / CommunicationsArticleOver 5 years old
Challenges in Owning Your Public Perception
Your organization may take great strides to influence how you’re seen by the public, but the market may…
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Marketing / CommunicationsArticleOver 5 years old
How to Communicate Like an Executive
How important are communication skills? How we communicate has a direct impact on our career success and is…
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Marketing / CommunicationsArticleOver 5 years old
Five Questions to Ask Before Outsourcing Communications
The life of a communications professional is a busy one—especially if you're fielding requests from across your organization,…
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Marketing / CommunicationsArticleOver 5 years old
Film Critics Group Branches Out With Banking Campaign
With a new production arm, the African American Film Critics Association is using its film-industry knowledge to help…
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Marketing / CommunicationsArticleOver 5 years old
The Senate’s Press Secretaries Group Keeps It Bipartisan
For more than 40 years, the U.S. Senate Press Secretaries Association has helped communication pros do their jobs—in…
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Marketing / CommunicationsArticleOver 5 years old
American Medical Association’s Content Strategy-Driven Redesign
To better serve its mission and its stakeholders, the American Medical Association created a new content strategy that…
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Marketing / CommunicationsArticleOver 5 years old
Outdoor Industry Association Campaign Highlights “Coopetition”
The new advertising effort led by the group, launched at a major winter tradeshow, brings together retailers, manufacturers,…
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Marketing / CommunicationsArticleOver 5 years old
Ways to Celebrate Dr. Martin Luther King Jr. Day
Martin Luther King Jr. Day doesn’t have to just be a day off, it could be a “day…
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Marketing / CommunicationsArticleOver 5 years old
Wine Institute of California Promotes State’s Wine Regions
With its Discover California Wines Road Trip series, the Wine Institute of California hopes to draw visitors’ attention…
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Marketing / CommunicationsArticleOver 5 years old
Marijuana Group’s Stark, Simple Public-Safety Campaign
The Marijuana Industry Group, which represents Colorado’s legal pot trade, is launching a series of safety-focused slogans that…
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Marketing / CommunicationsArticleOver 5 years old
Future-Proof Your Marketing Team
Cold, outdated, gross. That’s the reputation surrounding anatomy that the American Association of Anatomists’ Board of Directors wanted…
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Marketing / CommunicationsArticleOver 5 years old
Lost in Translation? How One Association Is Speaking to Its Global Audience
English isn't the world's most common language. In fact, it comes third after Chinese and Spanish. But until…
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Marketing / CommunicationsArticleOver 5 years old
Tea Council Invites People to Share Their Love of Tea
The Tea Council of the USA has launched a photo-sharing sweepstakes encouraging tea drinkers to show how and…
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Marketing / CommunicationsArticleOver 5 years old
White House Correspondents, Trump Team Meet
The relationship between the president-elect and the press is famously strained. In an effort to get on better…
