Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Medium Turns the Page on Advertising
The distributed content-sharing platform Medium is moving away from advertising altogether. Why? Founder Ev Williams says the model…
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Marketing / CommunicationsArticleOver 5 years old
Five Air Travel Trends to Watch in 2017
This year, airline seats are either getting fancier or more cramped depending on how much you’re willing to…
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Marketing / CommunicationsArticleOver 5 years old
Osteopathic Group Says Wintertime Sickness Isn’t Inevitable
A new survey shows that a large percentage of Americans feel wintertime sicknesses are unavoidable, but the American…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Public Relations Support
A Canadian health technology group provides members with strategic public relations agency support.
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Marketing / CommunicationsArticleOver 5 years old
Lessons From Super Mario Run’s Business-Model Stumble
Nintendo’s first Mario game exclusively produced for mobile platforms was heavily hyped but struggled to keep its sales…
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Jacob Wilder
Jacob Wilder Director of Communications and Technology Building Owners and Managers Association of Georgia Atlanta As a security…
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Marketing / CommunicationsArticleOver 5 years old
Tire Association Rolls Out Automotive Social Portal
The Automotive Social Portal allows tire industry associations and member companies to share product, safety, and dealer information…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: What Cashless Looks Like
A popular East Coast restaurant chain is getting rid of cash at all of its stores. Also: An…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofit Equips Families with Winter-Weather Safety Tips
The Federal Alliance for Safe Homes is equipping families with a rundown of 21 tips to protect themselves…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Loyalty Program Buffer
Why your loyalty program could soften the blow during a brand crisis. Also: Think of your website as…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Cyberbullying Hotline
It’s not just pets that can bite. A veterinarian group launches a cyberbullying hotline for its members.
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Marketing / CommunicationsArticleOver 5 years old
Cloud Services: In 2017, Take Control of Your Technology
As we end 2016, associations and their employees are literally surrounded by cloud services that involve someone else…
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Marketing / CommunicationsArticleOver 5 years old
Books: How to Protect (Or Destroy) Your Reputation Online; The Inevitable; Getting to “Yes And”
You may be smart and competent in person, but take it from public relations and online fix-it consultant…
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Marketing / CommunicationsArticleOver 5 years old
Avocados From Mexico Embraces Emoji Love
The trade group Avocados From Mexico celebrates its namesake fruit’s new emoji fame. Also: Why your organization shouldn’t…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Amazon’s Alexa Hits Vegas
The artificial intelligence technology, quickly becoming a hit in the home, scores its first major hotel deal. Also:…
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Marketing / CommunicationsArticleOver 5 years old
New Geophysical Union HQ To Achieve Net-Zero Energy Goals
The American Geophysical Union is renovating its DC-based building to better support the environment, its employees, and the…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofits Join Together to Raise Flu Awareness
Three nonprofits collaborate to inform the public on the facts about influenza. The initiative also equips healthcare professionals…
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Marketing / CommunicationsArticleOver 5 years old
Why Podcasting Works for Leading (and Leaders)
Executives aren't always expert tweeters and bloggers. But in podcasting, they likely have a natural fit.
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Marketing / CommunicationsArticleOver 5 years old
Why Your Attendees Are Your Best Marketing Tools
Sure, direct-mail pieces and email newsletters can be compelling. But having your attendees market your conferences or events…
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Marketing / CommunicationsArticleOver 5 years old
White House Historical Association Releases Augmented Reality App
The White House Historical Association is using augmented reality to engage younger audiences and educate the public on the…
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Marketing / CommunicationsArticleOver 5 years old
Marketing: Getting Personalization Right
How three companies created personalized marketing campaigns without being creepy.
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Boost Membership With Marketing Automation
Tips for using marketing automation to maximize your membership reach. Also: Instagram announces some useful improvements to its…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Policy: Don’t Follow the NFL’s Lead
The National Football League in recent weeks has arguably earned more attention for its unusually tight social media…
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Marketing / CommunicationsArticleOver 5 years old
Survey Sheds Light on 2017 Marketing Priorities
Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New…
