Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Cloudflare: Security Flaws Happen to Even the Best of Us
After last week’s discovery of a massive security hole in the widely used online security service Cloudflare, the…
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Marketing / CommunicationsArticleOver 5 years old
Fat Ads: Are You Carrying Too Much Weight?
If you’re running ads on your association’s website, it could be slowing things down by quite a bit,…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Cloudflare’s Massive Bug
The widely used content delivery platform is working with Google employees to plug a leak that may have…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: The Benefits of Employee Social Engagement
Employee engagement on social media can have wide-ranging benefits for your association. Also: Check your venue contracts for…
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Marketing / CommunicationsArticleOver 5 years old
Report Highlights Search Engine Optimization Trends
In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity…
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Marketing / CommunicationsArticleOver 5 years old
Grocery Industry Date Labeling Initiative Focuses on Consumer Clarity
The Grocery Manufacturers Association and the Food Marketing Institute join forces on an initiative to make date labeling…
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Marketing / CommunicationsArticleOver 5 years old
Library Association Partners With Sarah Jessica Parker on Online Book Club Platform
The American Library Association’s Book Club Central aims to centralize resources for book clubs, encourage reading, and highlight…
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Marketing / CommunicationsArticleOver 5 years old
Inaugural Baby Sleep Day Hopes To Help Families Rest Easier
In honor of the first-ever Baby Sleep Day on March 1, the Pediatric Sleep Council is organizing a…
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Marketing / CommunicationsArticleOver 5 years old
Report: Influencer Marketing Is Still on the Rise
A new study from the Altimeter Group and Traackr reveals the state of influencer marketing today, as well…
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Marketing / CommunicationsArticleOver 5 years old
Mailjoy: A Direct Mail Disruptor
The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Secure Messaging: What Your Association Should Know
Currently gaining attention in the political world and elsewhere, encrypted messaging is starting to gain a bit of…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Challenges That the Pros Are Tackling
With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Generic Medicine Group Gets Less Generic With Revamp
The Association for Accessible Medicines—known until recently as the Generic Pharmaceutical Association—is launching its rebrand with a campaign…
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Marketing / CommunicationsArticleOver 5 years old
Why Millennials Don’t Play the Lottery
Recent research has found that millennials rarely pick up a lottery ticket—an issue for both lottery groups and…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How Valentine’s Day Flowers Get to Your Door
Go behind the scenes of Valentine's Day flower delivery to find out how they arrive at your home…
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Marketing / CommunicationsArticleOver 5 years old
Public Speaking Tips for Introverts and First-Timers
Association professionals are often called upon to speak publicly, whether at board meetings, conferences, or staff gatherings. For…
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Marketing / CommunicationsArticleOver 5 years old
The Evolution of the Hybrid Communicator
In the last 10 years, changes in the way news and information are disseminated and received have outstripped…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Challenges Associations Face Today
The world is changing, and because of that associations are facing several common obstacles that they’ll need to…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Impact of Jet Lag
Learn why the L.A. to New York red-eye may be worse than you think—according to an analysis of…
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Marketing / CommunicationsArticleOver 5 years old
When an Online Community No Longer Works
Sometimes an online comment system or forum no longer makes sense for your organization’s needs, potentially due to…
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Marketing / CommunicationsArticleOver 5 years old
DIY Infographics for Small-Staff Associations
Infographics can simplify complicated stories, making the impact of your association or nonprofit highly legible at a single…
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Marketing / CommunicationsArticleOver 5 years old
Report: E-Commerce Gains Currency as a Marketing Play
Nearly three-quarters of ANA’s surveyed members say they’re increasingly relying on e-commerce as a way to drive interest…
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Marketing / CommunicationsArticleOver 5 years old
National Day of Unplugging: Unplugging Together
On the eighth annual National Day of Unplugging, March 3–4, people across the country will declare independence from…
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Marketing / CommunicationsArticleOver 5 years old
Government Communications Group Reasserts Members’ Role
The National Association of Government Communicators issued a public reminder of its members’ roles and responsibilities as the…
