Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
PSAs Bring Kidney Health to the Big Screen
With a set of PSAs running with the new Warner Brothers film Going In Style, the National Kidney…
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Marketing / CommunicationsArticleOver 5 years old
Email Strategy: How it Delivers the Traffic Goods
Prioritize your email strategy to get the most from your content. Also: Don’t miss these valuable SEO resources…
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Marketing / CommunicationsArticleOver 5 years old
Industry Initiative Touts The Benefits of Tile
Why tile? The Tile Council of North America teamed up with other industry groups to answer that question—and…
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Marketing / CommunicationsArticleOver 5 years old
Stay Protected From Online Copyright Claims
Many associations have blogs and other online content platforms that allow users to post comments, pictures, music—you name…
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Marketing / CommunicationsArticleOver 5 years old
Employing Rebranding Principles to Better Serve Your Magazine’s Readers
Following an overall rebranding in early 2015 that involved a new logo and look, the National Association of…
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Marketing / CommunicationsArticleOver 5 years old
Consumer-Education Campaign Shines Light on Solar Energy
The Solar Energy Industries Association has launched a consumer-education campaign to help people understand the technology and the…
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Marketing / CommunicationsArticleOver 5 years old
U.K. Radio Industry Group Sees Opportunity in YouTube’s Struggles
The British group Radiocentre is launching an ad campaign that draws attention to the fact that radio doesn’t…
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Marketing / CommunicationsArticleOver 5 years old
Will Brexit Hurt Travel? Depends on Whom You Ask
As negotiations between the United Kingdom and the European Union get underway under Article 50, major travel groups…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Looks To End Stigma Around STD Testing
The American Sexual Health Association launched a new initiative that encourages sexually active young adults to get tested…
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Marketing / CommunicationsArticleOver 5 years old
News Media Alliance Tackles the Fake News Epidemic
As the issue of fake news continues to grow and become part of public debate, a new campaign…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Hires are on the Rise: Report
A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. It also reveals…
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Marketing / CommunicationsArticleOver 5 years old
Could Affiliate Marketing Hold Potential for Associations?
Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online…
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Marketing / CommunicationsArticleOver 5 years old
Survey Results Lead to New AMA Initiative About Physicians’ Motivations
An American Medical Association survey shows that an overwhelming majority of physicians are happy with their career choice,…
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Marketing / CommunicationsArticleOver 5 years old
Alaska Building Group Introduces Brand to Up Industry Awareness
To fill gaps in building laws, vocational skills, and knowledge of the construction industry, the Interior Alaska Building…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My… Smartsheet
This easy-to-use work-management tool helps to keep people and projects on track.
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Marketing / CommunicationsArticleOver 5 years old
Market Trends Drove a New Event for the United Fresh Produce Association
How market trends drove a new event for the United Fresh Produce Association.
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: Wild for Wearables
How the wearables market is growing—and whether your association can take advantage of it.
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Marketing / CommunicationsArticleOver 5 years old
Shama Hyder: Above the Clutter
How to engage and promote in a digital ecosystem, according to Shama Hyder, CEO of the Marketing Zen Group.
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Marketing / CommunicationsArticleOver 5 years old
Brought To You By… Windows
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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Marketing / CommunicationsArticleOver 5 years old
New Survey Helps Schools Address International Student Recruitment
A survey of higher-education institutions revealed concerns about the political climate for foreign students, with 39 percent reporting…
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Marketing / CommunicationsArticleOver 5 years old
Updated Guide Focuses on Spanish-Language LGBTQ News Coverage
Three organizations have published an updated style guide to help journalists accurately report on the LGBTQ community.
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: An Oscars Vendor Keeps Its Job
The Academy of Motion Picture Arts and Sciences gives its accounting firm another chance after “unacceptable” mistake. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Brand Safety: Online Advertising’s Achilles Heel
In recent weeks, both consumers and advertisers have started paying increased attention to where their ads end up…
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Marketing / CommunicationsArticleOver 5 years old
Report: Coffee Market Surges as Consumers Grab Fancier Drinks
Gourmet cups of coffee, whether made from espresso or otherwise, have come to define the U.S. coffee market,…
