Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Lessons on Brand Loyalty From the Chipotle Crisis
When Chipotle, a leader in the fast-casual space, was confronted with a food safety crisis two years ago,…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Learn From Hollywood Hack Attacks
Why a slew of recent Hollywood cyberattacks should have associations looking closer at their vendors. Also: A fundamental…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: When Email Goes Wrong
Find out how to bounce back from embarrassing email fails. Also: Stop a condescending coworker from making you…
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Marketing / CommunicationsArticleOver 5 years old
Ask the CEO: Cathy Weatherford
Nelson: 2016 was a year of disruption for the financial industry. How did IRI react? Weatherford: We had…
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Marketing / CommunicationsArticleOver 5 years old
Amazon Prime’s Next-Level Membership Gimmick
Amazon wouldn’t have any Oscars if not for Amazon Prime, which is why residents of Manchester-by-the-Sea, Massachusetts, are…
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Marketing / CommunicationsArticleOver 5 years old
Broaden Your Reach to Millennials and Gen Z with Snapchat
Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences. Here are a…
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Marketing / CommunicationsArticleOver 5 years old
Business Travelers: Game Your Way to Travel Savings
A new software company has found a way to incentivize business travelers to spend less. Also: A marketing…
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Marketing / CommunicationsArticleOver 5 years old
Report: Content Marketing Getting More Interactive
A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are…
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Marketing / CommunicationsArticleOver 5 years old
Adopt Social Media “Next Practices,” Not Just Best Practices
In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure…
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Marketing / CommunicationsArticleOver 5 years old
Talking Mastodon: Why It’s So Hard to Topple Twitter
Love it or hate it, Twitter and other social networks are very hard to shake due to the…
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Marketing / CommunicationsArticleOver 5 years old
French Wine Groups on Close Watch After Damaging Frosts
Some of the world's most prominent wine-making regions are reeling because of the cold. Groups representing those vineyards…
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Marketing / CommunicationsArticleOver 5 years old
Data: Wild for Wearables
Three-out-of-four Americans own or have access to a smartphone, and the pace of growth in the devices’ market…
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Marketing / CommunicationsArticleOver 5 years old
Offer Concrete Solutions: Leadership Lessons from the United Airlines Incident
United Airlines clearly struggled to correctly respond to its recent PR crisis, but the report it released this…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Put Your Best Face Forward
Why having a great, well-organized website is important for member recruitment. Also: Why going viral is more complicated…
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Marketing / CommunicationsArticleOver 5 years old
Arizona Restaurant Association, Tourism Office: Our State Is a Foodie State
The two groups are in the midst of launching a new website called Expedition Foodie, which hopes to…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Activate Attendees with Snapchat
Snapchat is one of the best ways to tell your meeting's story. Also: Are you following these four…
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Marketing / CommunicationsArticleOver 5 years old
Toy Group Rebrands to Reflect its Mission and Members
To better focus on the dynamic needs of its members, The Toy Association announced not only a new…
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Marketing / CommunicationsArticleOver 5 years old
Ohio Brewers Group Launches ‘Ohio on Tap’ App
To promote its craft brewer members and to encourage beer tourism, the Ohio Craft Brewers Association is launching…
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Marketing / CommunicationsArticleOver 5 years old
Tips for Enforcing the Office Dress Code
Summer is right around the corner, and with warmer weather comes the possibility of increased dress code violations.…
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Marketing / CommunicationsArticleOver 5 years old
African-American Film Critics Honor Prince’s Cinema Legacy
Late R&B icon Prince did something most of his musical contemporaries could only dream of: He starred in…
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Marketing / CommunicationsArticleOver 5 years old
Association of Women Surgeons Boosts #ILookLikeASurgeon Movement
With the help of its dedicated communications committee, the Association of Women Surgeons capitalizes on a New Yorker…
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Marketing / CommunicationsArticleOver 5 years old
Seven Ways Associations Can Prepare for a Media Storm
In August 2016, the Associated Press set off a media storm with a story headlined "Medical Benefits of…
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Marketing / CommunicationsArticleOver 5 years old
Deciphering Dress Code Policy Dos and Don’ts
Warmer days may mean a higher chance for dress code violations. Communications professional Sheri Singer offers some advice…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Facebook Plans to Certify Journalists—With Poynter’s Help
Facebook partners with a journalism nonprofit to teach the news industry how to best take advantage of the…
