Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Groups Launch Online Resource to Inspire Brand Marketers
A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate…
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Marketing / CommunicationsArticleOver 5 years old
The American Chemical Society Creates an Ad Agency Experience
What do advertisers really want from association publications? Sure, they pay for ad space to promote their products…
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Marketing / CommunicationsArticleOver 5 years old
Canada’s Anti-Spam Law Takes Effect
Canada's Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to…
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Marketing / CommunicationsArticleOver 5 years old
Could Amazon Prime Membership Top Cable TV Someday?
With Prime Day getting people talking about Amazon Prime membership this year, it’s worth pondering whether the subscription…
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Marketing / CommunicationsArticleOver 5 years old
Happy or Sad? Nonprofit Marketing Image Considerations
When it comes to donating money, people respond differently to happy and sad facial expressions in nonprofit marketing…
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Marketing / CommunicationsArticleOver 5 years old
Could LGBT-Inclusive Marketing Be a Business Boon?
A recent survey from Ogilvy suggests that a sizable percentage of Americans are keeping an eye out for…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: How Your Smartphone May Be Hurting You
Bad news, mobile device addicts: Your smartphone may be making you dumb. Also: On #SMDay, take a look…
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Marketing / CommunicationsArticleOver 5 years old
Growing International Awareness with a Speakers Program
Presenting research or other intellectual property at conferences is a great way for speakers to contribute to their…
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Marketing / CommunicationsArticleOver 5 years old
New Coalition Educates Drivers on Highway Safety
The American Trucking Associations, along with other highway safety groups, are bringing their expertise to “Our Roads, Our…
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Marketing / CommunicationsArticleOver 5 years old
As the ATM Turns 50, an Association Reflects on Its Legacy
The automated teller machine, a device that has changed the way we interact with money, celebrated a golden…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Employee Engagement Starts at the Top
Don't look to employees to fix a flailing company culture. It's up to leaders to make changes. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Influencer Council Hopes to Create Consistency for Social Ads
With influencer marketing creating confusion for the public and social sharers—along with regulatory headaches—the Influencer Marketing Council aims…
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Marketing / CommunicationsArticleOver 5 years old
How Project Management Leads to Better Outcomes
Project management tools and techniques are popular among large corporations and technical departments within associations, such as IT—and…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Facebook Pushes for “Meaningful Communities”
Why associations should pay attention to Facebook’s new community-centered mission statement. Also: how to get past writer’s block.
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Marketing / CommunicationsArticleOver 5 years old
Know Your Score: The Risks of a Poor Email Reputation
A new report from the email marketing service Return Path highlights the dangers of sending marketing emails from…
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Marketing / CommunicationsArticleOver 5 years old
Is Now the Time for Your Association to Embrace Podcasting?
The world of online radio in general and podcasting in particular are seeing major growth, according to recent…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Adding Diversity to Stock Photos
A new stock photo service aims to showcase more racial and ethnic diversity. Also: Avoid these common media…
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Marketing / CommunicationsArticleOver 5 years old
A Rebranding Strategy to Ensure Future Success
When shifting priorities and new audiences are constantly challenging the status quo, can you rest on your laurels?…
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Marketing / CommunicationsArticleOver 5 years old
Group Takes Aim at Ad Fraud with Digital Advertising Blockchain Tech
With 25 percent of publishers admitting they have no way of detecting “non-human” traffic, the Data and Marketing…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Connecting with Millennials on Social Media
How to use the latest Facebook and Instagram features to reach and engage with millennials online. Also: Tips…
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Marketing / CommunicationsArticleOver 5 years old
Groups Look to Automation to Combat Email Fatigue
Feel like you’re sending more emails but getting less of a response? You’re not alone.
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Marketing / CommunicationsArticleOver 5 years old
Beer Institute’s Campaign Shows the Faces of the Industry
The Beer Institute’s “Faces of Beer” website draws attention to the people behind the beer industry.
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Marketing / CommunicationsArticleOver 5 years old
Organizations Help Communities Gear Up for Hurricane Season
Hurricane season kicked off June 1, and with the National Oceanic and Atmospheric Administration forecasting that this season…
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Marketing / CommunicationsArticleOver 5 years old
How a Thoughtful Marketing Strategy Drives Member Engagement
Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. An expert…
