Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
European Ad Groups Work to Define Viewability Standards
A coalition of groups representing the continent's advertising sector have taken their first steps toward outlining a universal…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Is Your Communications Plan Strategic?
Your communication strategy isn’t so strategic if you’re not measuring it against specific goals. Also: new ways to…
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Marketing / CommunicationsArticleOver 5 years old
Lung Association Brings Attention to Early Cancer Detection
In order to raise awareness around a new early-detection lung cancer screening, the American Lung Association launched a…
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Marketing / CommunicationsArticleOver 5 years old
Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps
A Pew analysis of large digital news outlets suggests that most digital media outlets find email newsletters and…
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Marketing / CommunicationsArticleOver 5 years old
Study: Public Can’t See Past Profit Motive of Social Good Companies
A recent report in the Journal of Consumer Research suggests that the for-profit motive makes social good companies…
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Marketing / CommunicationsArticleOver 5 years old
Bad Blood at the Office? How to Change the Conversation
A study suggests that the ways coworkers are perceived and talked about influences the way work gets done.…
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Marketing / CommunicationsArticleOver 5 years old
Comings & Goings: July/August 2017
Former Pentagon Press Secretary and Washington Journalist Peter Cook was named executive vice president and chief communications officer…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Design Your Own Emoji
How Mexico City created civic pride by designing emojis specific to the city. Also: How a marketing expert…
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Marketing / CommunicationsArticleOver 5 years old
API Challenge Looks to Spur Scientific Enterprise
As part of its ongoing digital strategy, the American Geophysical Union is hosting an API Challenge to advance…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Essential Advice for Designing a Better Email
Considering an email newsletter redesign? Here’s why you should think about the letter "F" to get started. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Comings and Goings: July/August 2017
A roundup of new hires and other personnel moves in the association industry.
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Marketing / CommunicationsArticleOver 5 years old
New Money: Turn Your Newsletter Audience Into a Digital Spark
How a broader newsletter audience can charge your association's ROI.
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Marketing / CommunicationsArticleOver 5 years old
Golf Association Memorializes Women in Sport With Museum Exhibit
With a new exhibit at the USGA Golf Museum, the United States Golf Association is celebrating women’s contributions…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How Employees Create Cybersecurity Risks
A new report shows that business leaders aren’t just worried about employees causing cybersecurity attacks, but hiding them…
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Marketing / CommunicationsArticleOver 5 years old
Is an Email Marketing Price War on the Way?
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one…
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Marketing / CommunicationsArticleOver 5 years old
Report: Short Videos Don’t Drive Much Engagement
The online video firm TwentyThree finds that viewers who are willing to stick with a long video are…
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Marketing / CommunicationsArticleOver 5 years old
Ready for the Solar Eclipse? Not Without Eye Gear, Associations Say
With a total solar eclipse hitting the U.S. next month, associations are going out of their way to…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Airbnb Competition Heats Up
Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia…
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Marketing / CommunicationsArticleOver 5 years old
Landscape Group Partners with Home-Design Platform Houzz
To raise the visibility of its members and itself, the National Association of Landscape Professionals has partnered with…
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Marketing / CommunicationsArticleOver 5 years old
10 Tips for Creating Engaging Content on an Association Budget
A trade association newsletter or magazine should be one of the top five member benefits your organizations offers,…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Is Twitter Winning the Battle Against Online Abuse?
Twitter makes progress in its fight against online abuse. Also: Why you should rethink how you use social…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Get Media Traction with Press Releases
Here are six tips associations can use when writing and sending out press releases.
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Marketing / CommunicationsArticleOver 5 years old
Ad Campaign Shares Human Story of Equipment Manufacturing
The Association of Equipment Manufacturers launched a new campaign this week to highlight the contributions of the industry…
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Marketing / CommunicationsArticleOver 5 years old
Shopping Center Group Helps Members Navigate Industry Disruption
As the retail and shopping mall landscape shifts, the International Council of Shopping Centers is optimistic about the…
