Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
How Much Should You Police Your Employees’ Social Habits?
Does a too loosey-goosey social media policy threaten the brand? That seems to be the stance The New…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Associations at Work Conference Focuses on Collaboration
Thought leaders flock to Baltimore for ASAE's Associations at Work conference. Also: Higher Logic announces a few major…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: How The Points Guy Made It Big
How the CEO of ThePointsGuy.com turned his hobby into a lucrative career. Also: Make the most out of…
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Marketing / CommunicationsArticleOver 5 years old
Broadcast Groups Donate Radio Equipment to Puerto Rico
The National Association of Broadcasters, the National Alliance of State Broadcasters Associations, and a bevy of other groups…
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Marketing / CommunicationsArticleOver 5 years old
Crowdsource: Tech’s Second Life
Computer recycling programs offer secure sustainability.
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: Content Connections Through Taxonomy
How a taxonomy helps web users find their way, according to Layla Masri, president of Bean Creative.
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: Morning, Noon, or Night?
The question of timing, when it comes to email marketing.
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: A Convention Center’s Funny Ad
Hartford's Connecticut Convention Center uses a hilarious new video to promote the city as a great destination for…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Association Should Start Storytelling
Storytelling is a powerful way to communicate. Here’s how the International Sign Association incorporated a storytelling strategy in…
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Marketing / CommunicationsArticleOver 5 years old
Report: Influencers Becoming More Important as Marketing Tools
A new report from the consulting firm A.T. Kearney makes the case that influencer marketing can be more…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Marketing Needs a Journalism Revolution
Many marketing departments are falling behind, but journalists can help them catch up. Also: American email habits may…
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Marketing / CommunicationsArticleOver 5 years old
How to Boost Your Brand at Your Next Event
Technology offers new ways to highlight your brand, but many low-tech options can be just as effective.
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Marketing / CommunicationsArticleOver 5 years old
Google Loosens Policies on News Website Paywalls
The search giant says that it’ll change its “First Click Free” policy, which has been controversial with publishers,…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Declining Facebook Numbers?
Facebook Page engagement numbers have declined across the board. Try these tactics to get them back up. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Social Ambassadors
The Society for Simulation in Healthcare tapped members as social ambassadors to promote a week-long online advocacy effort.
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Marketing / CommunicationsArticleOver 5 years old
Creating a Mobile-Friendly Experience for Members with Apps
According to the Pew Research Center, 77 percent of American adults now own smartphones. That’s up from 35…
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Marketing / CommunicationsArticleOver 5 years old
Getting Started on a Video Blog
Video is increasingly used across online platforms and growing in importance for professional development and learning. Intuitively, we…
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Marketing / CommunicationsArticleOver 5 years old
Could 280 Characters Make Twitter More Valuable for Users?
Twitter’s decision to test longer tweets led to much discussion online—with some in favor, others opposed. Associations that…
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Marketing / CommunicationsArticleOver 5 years old
What’s That Sound? How to Build Buzz Around Your Annual Meeting
Social media is a great way to build excitement about your event—but don't lose sight of these other…
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Marketing / CommunicationsArticleOver 5 years old
Catch AARP’s Newest Spokesperson, If You Can
Frank Abagnale Jr., a noted identity thief who was the subject of a Leonardo DiCaprio film, is now…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Ward Off These Digital Deadly Sins
Are you committing sins that are putting you behind the digital curve? Also: Raise more money by making…
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Marketing / CommunicationsArticleOver 5 years old
Behind One Association’s Vision for Its Rebranding
Last week, InfoComm International renamed itself AVIXA to better signal its connection to more elements of the AV…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofit Launches Open-Source Take on Email Marketing
FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to…
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Marketing / CommunicationsArticleOver 5 years old
Communications Strategy: Lead With Your Message, Not Memes
More nonprofits are feeling pressure to shake up their communications strategy. Change is good, but the path to…
