Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Is Your CMO Keeping Up With MarTech?
CMOs have increasingly been tasked with an ever-greater share of the technology conversation within an organization. But if…
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Marketing / CommunicationsArticleOver 5 years old
How to Market Your Association to Boost Membership
Whether an association retains an independent public relations or marketing agency or hires an experienced PR or marketing…
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Marketing / CommunicationsArticleOver 5 years old
Phone, Email, or Text? Connecting Effectively in the Age of Instant Communication
There are more ways to connect than ever before, but communicating with members and others doesn’t have to…
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Marketing / CommunicationsArticleOver 5 years old
Why the NY Apple Association Sponsors the Big Apple’s Marathon
The New York Apple Association has delivered tens of thousands of apples to the TCS New York City…
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Marketing / CommunicationsArticleOver 5 years old
Go Deeper with Member Storytelling
Associations can leverage the power of storytelling to unearth history, encourage conversation, and get to know your members…
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Marketing / CommunicationsArticleOver 5 years old
Lead Battery Groups Partner on Video Project to Showcase Industry
Looking to reinvent the image of lead batteries, the Battery Council International and the International Lead Association partnered…
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Marketing / CommunicationsArticleOver 5 years old
Smash Silos to Improve Cross-Functional Communication
On a farm, silos serve a critical purpose—they keep grain protected and prevent pests. But in an association,…
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Marketing / CommunicationsArticleOver 5 years old
Do You Have a Strategy for Recruiting Next-Gen Members?
To bring in more millennial members and recruit the Gen-Z young people who are following them into the…
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Marketing / CommunicationsArticleOver 5 years old
After Funding Cuts, Groups Step Up to Help With Obamacare Open Enrollment
The Affordable Care Act’s open enrollment period, starting Wednesday, comes with new budgetary challenges for “navigator” groups meant…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Understanding Facebook’s Algorithm
What every marketer needs to know about how their posts show up in people's news feeds. Also: how…
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Marketing / CommunicationsArticleOver 5 years old
How One CVB Is Driving Fresh Interest in Local Retail
The Beverly Hills Conference & Visitors Bureau has launched an initiative that aims to keep the L.A.-area city's…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Customize All the Things
How the clothing retailer American Eagle is encouraging people to buy customized jeans in a store where you…
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Marketing / CommunicationsArticleOver 5 years old
Anatomy of a Great Annual Meeting: Rebrand Edition
DMAI officially became Destinations International at its annual meeting in Montréal. Here's how the organization pulled it off.
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Marketing / CommunicationsArticleOver 5 years old
Computer Recycling Give E-Waste a Second Life
With a little help from Canada’s Electronic Recycling Association, aging computer equipment can get a new lease on…
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Marketing / CommunicationsArticleOver 5 years old
Give Conference Content a Longer Life
For association professionals taking time away from home and the office, a three- to five-day conference can feel…
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Marketing / CommunicationsArticleOver 5 years old
CTIA: Consumers Taking Mobile Security More Seriously
The association says that more than three-quarters of consumers surveyed now put a passcode on their devices, and…
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Marketing / CommunicationsArticleOver 5 years old
How Tennis Is Serving Up Real-Time Analytics for Members and Media
The Women's Tennis Association has leveraged a close partnership with the technology company SAP to help build analytics…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Association Management Frights
These association heart attacks are more frightening than any Halloween scare. Also: Facebook takes a page from Pinterest.
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Why Mastercard Decided to Ditch Signatures
Mastercard's decision to not require signatures for purchases reflects a push toward simplicity that might prove inspiring for…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Direct Mail Stays Strong
Even in the rush to become "digital first," direct mail still has a serious role to play in…
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Marketing / CommunicationsArticleOver 5 years old
How a Taxonomy Helps Your Web Users Find Their Way
Your website hosts a plethora of information, from event details and education programs to press releases and blog…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: One Retailer’s Surprisingly Effective Strategy
How the Dollar General chain has found success by targeting a market no other retailer seems to want. Also:…
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Marketing / CommunicationsArticleOver 5 years old
With New Initiative, Ad Council Moves Into Pro Bono Marketing Help
The group known for its familiar public service announcements is now lending its voice to a campaign for…
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Marketing / CommunicationsArticleOver 5 years old
Cruise Group: Despite Storms, the Caribbean Is Still Open
The Florida-Caribbean Cruise Association has launched a large-scale awareness campaign to ensure the public knows that most ports…
