Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Patreon Walks Back Fee Changes
After a backlash, Patreon learns that changing a member payment model isn’t as easy as it looks—and apologizes…
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Marketing / CommunicationsArticleOver 5 years old
The Modern Lobbyist’s Must-Have Skill Set
If you spend a significant amount of time as an advocacy professional, you will need to get comfortable…
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Marketing / CommunicationsArticleOver 5 years old
Cattlemen’s Group Debuts Second Phase of Revamped “Beef. It’s What’s For Dinner” Brand
The National Cattlemen’s Beef Association recently introduced phase two of its relaunch of its iconic “Beef: It’s What’s…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Greta Gerwig’s Lesson on Asking for a Favor
Director Greta Gerwig’s heartfelt letters to major musicians asking for music rights for her movie can teach us…
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Marketing / CommunicationsArticleOver 5 years old
Report: Gmail’s Dominance Having Powerful Effect on Email Marketing
A new report from Yes Lifecycle Marketing points out that Gmail has grown massively in recent years, and…
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Marketing / CommunicationsArticleOver 5 years old
A Public Awareness Lesson From Avocados
A surgical association’s comments on the dangers of cutting avocados may have led to the sale of seedless…
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Marketing / CommunicationsArticleOver 5 years old
Healthcare Provider Groups Collaborate to Protect Seniors Against Flu
To protect seniors against the flu, a collection of healthcare provider groups and a vaccination supplier joined together…
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Marketing / CommunicationsArticleOver 5 years old
For-Profit Magazine Purchase Allows Association to Broaden Communications Efforts
The American Orthotic & Prosthetic Association hopes to open up new content areas and draw new audiences with…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Marketing Word of the Year
“Artificial intelligence” gets picked as one association’s marketing word of the year. Also: How the IoT is disrupting…
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Marketing / CommunicationsArticleOver 5 years old
Why Are Natural Christmas Trees So Expensive This Year?
According to the National Christmas Tree Association, effects from the recession are causing Christmas tree prices to surge.…
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Marketing / CommunicationsArticleOver 5 years old
Ohio Advertising Group Donates Billboards to Fight Opioid Epidemic, Impaired Drivers
This holiday season, the Outdoor Advertising Association of Ohio is partnering with state agencies to donate billboards with…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Lessons From Clickbait Content
Everywhere consumers turn—social media, email, television, mobile devices—they are saturated with messages fighting for their attention. On average,…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Has “Millennials” Gone Too Far?
The Wall Street Journal reconsiders how it talks about millennials. Also: The Event Manager Blog reveals why you…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Finding the Spark in Social Media Again
If social media delivers you more doom and gloom than inspiration, check out these tips for rediscovering the…
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Marketing / CommunicationsArticleOver 5 years old
National Volunteer Fire Council: To The Rescue
A National Volunteer Fire Council campaign helps struggling departments recruit volunteer firefighters.
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Marketing / CommunicationsArticleOver 5 years old
Crowdsource: Breaking Through Isolation
Alzheimer's Association chapter fosters social connections for patients and caregivers.
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Marketing / CommunicationsArticleOver 5 years old
Talking Tech: Is Your Website-Hosting Service Secure?
Your association's website can enhance credibility and build community—or ruin your reputation if it's hacked. Gary Grabowski, vice…
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Marketing / CommunicationsArticleOver 5 years old
Report: Marketers Understand Value of Data Intelligence, Struggle to Execute on It
New research on marketing data intelligence suggests that many marketers don’t believe they’re getting the most out of…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My … BuzzSumo
“A massive part of my job is content creation, distribution, and management. To do that, I really need…
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Marketing / CommunicationsArticleOver 5 years old
Research Project Will Help Scientists Better Communicate With Policymakers
The American Association for the Advancement of Science announced a new research project to help scientists more effectively…
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Marketing / CommunicationsArticleOver 5 years old
Cider Industry Aims for Familiarity With New Style Guide
The United States Association of Cider Makers recently launched a new style guide that attempts to standardize what…
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Marketing / CommunicationsArticleOver 5 years old
Data: When Is the Best Time to Email Your Members?
When are your members most likely to open your email? According to the 2017 Association Email Marketing Benchmarking…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Where Email Marketing Is Headed
How will email marketing change in the future? Don't miss the email marketing trends that every marketer needs…
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Marketing / CommunicationsArticleOver 5 years old
Gather Round the Table: Associations Highlight Thanksgiving Trends
From the cost of the meal to how it’s cooked, associations and trade groups are helping to draw…
