Format
Articles
-
Marketing / CommunicationsArticleOver 5 years old
Innovation Draws Viral Buzz: A Lesson From Nintendo’s Cardboard Creations
If you’re looking to make a viral splash within your industry, it might be a good idea to…
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: An Association for Couch Potatoes
Forget the gym. Germany’s Sofa Sports Association says you can get in shape at a local pub. Also:…
-
Marketing / CommunicationsArticleOver 5 years old
Making Sense of Facebook’s Discouraging News Feed News
The massive social network, which has helped reshape the way we communicate with others, is having a hard…
-
Marketing / CommunicationsArticleOver 5 years old
Why Your Multichannel Campaigns Need to Hit on All Cylinders
A new report from the marketing firm Kantar Millward Brown says that the fragmentation of media is requiring…
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: 2018 Trends That Will Affect Associations
SmithBucklin releases a new report that offers up insights and 2018 trends that associations should keep top of…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Facebook Turns Its Back on Publishers
Facebook is making major changes to the news feed that will most likely affect the organic reach of…
-
Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Opposing Ways to Revitalize Stale Brands
Coca-Cola and Kodak take completely different approaches in attempts to stay relevant to a modern audience. Also: how…
-
Marketing / CommunicationsArticleOver 5 years old
Why the Key to Longevity in Any Business is Adaptivity
Events industry veteran Janet Tan-Collis weighs in on meeting technology-fueled shifts in attendee expectations.
-
Marketing / CommunicationsArticleOver 5 years old
Study: Gender Carries Over in Thought Leadership, Too
Recent research on the written word from Linstock Communications makes the case that many organizations tend to convey…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Make the Best of Twitter in 2018
Should nonprofits leave Twitter in the dust of 2017? Beth Kanter says key features mean the platform still…
-
Marketing / CommunicationsArticleOver 5 years old
Fire and Fury: Associations Defend Publication of West Wing Tell-All
A cease-and-desist request against Michael Wolff’s Fire and Fury has associations invoking the First Amendment and a “chilling…
-
Marketing / CommunicationsArticleOver 5 years old
Creating a Friendlier World for Alzheimer’s Patients
The Greater Michigan Chapter of the Alzheimer’s Association is finding ways to get people with Alzheimer’s disease and…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Engagement Scores for the Real World
Association Success reveals how to make engagement scores more meaningful. Also: Six ways to create more successful tweets.
-
Marketing / CommunicationsArticleOver 5 years old
Google’s Nonprofit Ad Grants Program Sees Revamp
The company is making higher-value keywords available to nonprofits that take part in its charitable Ad Grants program,…
-
Marketing / CommunicationsArticleOver 5 years old
Football Bowl Association Uses Hashtag to Show Impact of Bowl Games
Creating awareness of the impact that college bowl games have on their communities and with different charities is…
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Add Audio to Your 2018 Marketing Strategy
Audio marketing has evolved far past radio spots. Learn some tips to integrate audio into your marketing strategy.…
-
Marketing / CommunicationsArticleOver 5 years old
Association of National Advertisers’ Latest Acquisition Aims for Word of Mouth Buzz
ANA, which has acquired a number of smaller groups in recent years, announced the latest addition to its…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Lessons From Amazon’s Rose Parade Parody
There’s nothing wrong with bringing humor to your event—just make sure your audience is in on the joke.…
-
Marketing / CommunicationsArticleOver 5 years old
How Associations Are Prepping for the Holiday Break
Ready for the holiday break? You’re not alone on that front—a number of associations have been getting things…
-
Marketing / CommunicationsArticleOver 5 years old
How an Association’s Big Failure Built Member Momentum
The Brewers Association set a lofty goal to raise $213 billion to buy Anheuser-Busch InBev. The crowdfunding campaign…
-
Marketing / CommunicationsArticleOver 5 years old
The White House Historical Association’s Long Legacy of Christmas Ornaments
For more than three decades, the association has created an ornament honoring a specific president each year. Learn…
-
Marketing / CommunicationsArticleOver 5 years old
Expect Holiday Travel to Break Records, AAA Says
The automotive association revealed this week that more than 100 million people are going to be on the…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Biggest Marketing Failures of 2017
A major marketing mistake can have a hugely negative impact on any organization. Learn a valuable lesson from…
-
Marketing / CommunicationsArticleOver 5 years old
Fire Protection Group Adapts to Year-Round Wildfire Season
From translations to tweens to Twitter, the National Fire Protection Association has been finetuning its communications for an…
