Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Which Video Story Format Should You Use?
When it comes to choosing a video story platform, Facebook reaches more people, but Snapchat has big upsides.…
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Marketing / CommunicationsArticleOver 5 years old
Renewable Fuels Association Preps for an “American Chopper” Close-Up
The association is teaming with the motorcycle customizer Paul Jr. Designs on a chopper that’ll show up on…
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Marketing / CommunicationsArticleOver 5 years old
Auto Industry Leaps on Initiatives to Inform Consumers of Recalls
Two separate campaigns designed to make it easy to check the status of recalls—one announced last week, one…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Did Twitter Automation Just Get Harder?
Has a social media best practice just been upended? At least one company is switching up its approach…
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Marketing / CommunicationsArticleOver 5 years old
Why Alaska’s Seafood Industry is Speaking Up for “Ugly” Crabs
Two Alaskan seafood groups are working to promote the idea that, much like “ugly” vegetables, there’s nothing wrong…
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Marketing / CommunicationsArticleOver 5 years old
How the Pasta Association Came Back After Gluten-Free Trend
A few years back, anti-carb and gluten-free diet trends swept the country. Here’s how the National Pasta Association…
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Marketing / CommunicationsArticleOver 5 years old
Give Members a Voice with Crowdspeaking Platforms
Whether you’re running an advocacy campaign or celebrating a milestone, so-called crowdspeaking platforms, like Thunderclap and Headtalker, can…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Design Habit-Forming Emails
How to create emails that make your readers want to come back for more. Also: When it comes…
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Marketing / CommunicationsArticleOver 5 years old
Apply Customer Journey Mapping to Solve Members’ Needs
Your association might provide a long list of member benefits, but do you know exactly how and when…
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Marketing / CommunicationsArticleOver 5 years old
Adding Action to Your Association With User-Generated Videos
Right now, we’re in the midst of a general decline in trust that has impacted almost every organization.…
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Marketing / CommunicationsArticleOver 5 years old
Email Group for Women Sees Fast Growth, Gains Nonprofit Status
Women of Email, a professional community, has gained about 1,500 members since starting nearly two years ago. The…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Digg Shutters Its RSS Reader
Another popular RSS reader bites the dust. Also: How to use Instagram to attract younger attendees to your…
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Marketing / CommunicationsArticleOver 5 years old
Model Aeronautics Group Initiative Educates Public on Drone Laws
The Academy of Model Aeronautics launched an advertising initiative to educate newer drone owners on the laws involved…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Creating Brand Identity
Could your brand identity use a refresh? Here are the essential steps to establishing an effective one. Also:…
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Marketing / CommunicationsArticleOver 5 years old
The Association Roots of “March Madness”
The NCAA didn’t originate the term March Madness—the world of high school athletics did. But while the term…
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Marketing / CommunicationsArticleOver 5 years old
Food Industry Groups Partner to Build Shopper Trust
With a newly released whitepaper and forthcoming transparency index, the Food Marketing Institute and the Center for Food…
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Marketing / CommunicationsArticleOver 5 years old
A Look Inside an Effective Consumer-Focused PR Campaign
In June 2016, the American Physical Therapy Association launched #ChoosePT, a broad, integrated, multi-phased campaign to educate consumers…
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Marketing / CommunicationsArticleOver 5 years old
Email Timing: Read This Before Hitting ‘Send’
Timing is everything when it comes to your email communications. If your message arrives in a member’s inbox…
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Marketing / CommunicationsArticleOver 5 years old
How to Transform Your Sponsors Into Thought Leaders
Sidelining sponsors and vendors by allowing them to only advertise and exhibit at conferences precludes associations from fully…
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Marketing / CommunicationsArticleOver 5 years old
Report: The Nature of Public Trust in 2018
A new report from the public relations giant Edelman finds that trust in institutions, including nonprofits, is seeing…
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Marketing / CommunicationsArticleOver 5 years old
Global Scouting Group Celebrates International Women’s Day
The World Association of Girl Guides and Girl Scouts will show its support for gender equality on International…
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Marketing / CommunicationsArticleOver 5 years old
How One Nonprofit Leveraged Sweden’s “Plogging” Craze
Picking up trash during a run is a hot exercise trend in Sweden that’s starting to gain a…
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Marketing / CommunicationsArticleOver 5 years old
Changes to Google Ad Grants Program Create Headaches for Nonprofits
A new requirement that advertisers hit a certain performance threshold to remain in Google’s Ad Grants program is…
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Marketing / CommunicationsArticleOver 5 years old
What You Should Know About the Cookie’s Crumble
One of the most fundamental tracking tools of the internet era, the browser cookie, is starting to fall…
