Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Direct Traffic Is on the Rise
Publishers are seeing a boost in mobile traffic as Facebook clicks decline and mobile use increases. Also: How…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Write Meaningful Metaphors
Metaphors can be useful communication tool, including for nonprofits. Here’s how to use them to convey your organization’s…
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Marketing / CommunicationsArticleOver 5 years old
Dairy Industry Collaborates on Economic Impact Campaign
With an aim to show policymakers the economic impact of the dairy industry, the International Dairy Foods Association…
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Marketing / CommunicationsArticleOver 5 years old
We Know What You Want to Do This Summer
Whether it’s working diligently in the office, hitting the beach, or a a little of both, here’s how…
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Marketing / CommunicationsArticleOver 5 years old
Small-Town Newspapers Join Forces to Tackle Big Story: The Opioid Crisis
The East End News Project, a collaborative effort between a number of daily and weekly news outlets on…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Shaking Things Up at #MMCCon
At ASAE’s Marketing, Membership and Communications Conference, pros are discovering new ways to reimagine strategies for associations.
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Not Ready for GDPR? Same as Everyone Else
Most organizations are still unprepared for GDPR, even with the deadline drawing close. Find out what is standing…
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Marketing / CommunicationsArticleOver 5 years old
Nonlinear Marketing Boosts Member Recruitment and Retention
To acquire new members and retain existing ones, associations have to understand consumer behavior and embrace nonlinear marketing…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Benefits That Make It Hard to Quit
After a price increase, Amazon announces a new Prime benefit. What can associations learn from the consumer giant’s…
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Marketing / CommunicationsArticleOver 5 years old
Plastics Industry Association Turns to Members to Carry Its Message
A new website from the trade association is designed to encourage workers in the industry to serve as…
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Marketing / CommunicationsArticleOver 5 years old
Spoofing and Scamming: Are Your Members Next?
As cyber threats become more varied and sophisticated, attackers may try to scam your members---and they may pose…
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Marketing / CommunicationsArticleOver 5 years old
The Risks Inherent in Redesigns
Doing a big, bold redesign is often a great way to further an organization’s goals while putting on…
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Marketing / CommunicationsArticleOver 5 years old
Report: App Spending Expected to Grow in a Big Way
According to a new report from the mobile data firm App Annie, spending on mobile apps is expected…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Legal Fact-Checking Site Lays Down the Law
What's the great idea? A fact-checking website for statutory law and legal rulings Who's doing it? American Bar Association…
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Marketing / CommunicationsArticleOver 5 years old
When It Comes to Messaging, Nothing Compares to A/B Testing
When Joseph Cephas, vice president of communications for the American Society of Interior Designers, began planning a member…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: What GDPR Means For Social Marketers
The impending GDPR means you may need to make a few changes to your social media tactics. Also:…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Are Getting in the Mother’s Day Mood
From restaurants, to retailers, to ranchers (really!), Mother’s Day is bringing out a lot of excitement for trade…
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Marketing / CommunicationsArticleOver 5 years old
How One Association Capitalized on a “Jeopardy!” Mention
The International Coach Federation was recently mentioned on the long-running TV gameshow Jeopardy! ICF has leveraged its spot…
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Marketing / CommunicationsArticleOver 5 years old
Paper Checkoff Board Takes Podcasts Analog With New Magazine
The Paper and Packaging Board teamed with a number of popular podcasts and a major bookstore chain to…
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Marketing / CommunicationsArticleOver 5 years old
Brewers Association Expands Popular Craft Branding Program to Retailers
The association is hoping retailers pick up on the craft beer marketing program, signified by a logo featuring…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Call ‘Em Boy Scouts: BSA Changes Name of Iconic Program
The Boy Scouts of America will keep its organizational name, but to reflect its admission of girls as…
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Marketing / CommunicationsArticleOver 5 years old
To Tell Your Members’ Story, Think Like a Journalist
Your members are doing important work every day, but their stories often go unheard or unseen. To better…
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Marketing / CommunicationsArticleOver 5 years old
American Bankers Association Promotional Campaign Gets a Refresh
America’s Banks, launched last year to highlight the strength of banking industry, has a new look, plus more…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Become Expert Storytellers
A new whitepaper from the Atlanta chapter of the American Marketing Association points to the importance of storytelling…
