Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Marketing Lessons from Adidas’ Official World Cup Ball
Every four years, Adidas produces a new ball for the World Cup, an effective attention grab for the…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Social Media Creates Trust Issues—and Brands Might Be Caught in the Middle
A new report from Edelman finds that trust issues are so significant for consumers that many have quit…
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Marketing / CommunicationsArticleOver 5 years old
How Bad Was GDPR’s Impact on Email?
According to one estimate, nearly a quarter of email recipients unsubscribed in response to those GDPR privacy disclosure…
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Marketing / CommunicationsArticleOver 5 years old
Strategies to Help Staff Adapt to New Technology
For nearly two years, Amy Williams was deeply involved in developing and executing an important communications plan for…
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Marketing / CommunicationsArticleOver 5 years old
How the American Camp Association Created its Podcast
It’s no secret that podcasts are rising in popularity. Here’s how the American Camp Association created its CampWire…
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Marketing / CommunicationsArticleOver 5 years old
For Better Online Engagement, Go Where Your Young Members Go
A new survey from Pew Research Center indicates that young people use online platforms very differently than they…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: IHOP’s Masterful Zeitgeist Takeover
Even if you don’t like the idea of the International House of Burgers, you have to admit that…
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Marketing / CommunicationsArticleOver 5 years old
3 Ways Associations Are Using Mobile Apps
It’s been almost a decade since Apple released the iPhone commercial that coined the phrase, “There’s an app…
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Marketing / CommunicationsArticleOver 5 years old
3 Roadblocks to a Good Communications-IT Partnership
A few weeks ago, I took my family on a long weekend trip to Kentucky’s Mammoth Cave National…
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Marketing / CommunicationsArticleOver 5 years old
In Customer Service, High-Tech Is the New High-Touch
Before the Industrial Revolution connected consumers with an ever-expanding array of goods, people tended to base their purchase…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: A Better Argument for Online Community
A new site shares ways to improve how you talk about your online community. Also: How nonprofits can…
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Marketing / CommunicationsArticleOver 5 years old
Repurposing Power: Do You Have Gold in Your Archives?
The Society of Women Engineers built an integrated marketing and advocacy campaign from century-old letters found in its…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Rise of “Digital Wellness”
Tech giants are launching tools to help users break their smartphone addictions with digital wellness tools. Also: Adrian…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Why Americans Stopped Answering the Phone
There are lots of different ways to communicate with people that don’t require a phone call, but that’s…
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Marketing / CommunicationsArticleOver 5 years old
Deploy Members When the Media Comes Calling
Spend more than a minute on any social media platform, and you’ll quickly learn that even the smallest…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Drive Revenue With Member Communications
Make the most of your member communications by using them to generate nondues revenue. Also: Should tech giants…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Groups Come Together in Blockbuster Acquisition
The Association of National Advertisers will take control of the Data & Marketing Association, creating the largest association…
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Marketing / CommunicationsArticleOver 5 years old
Development Decisions for Association Apps
Apps can be a great way to reach members, but they come with complications and considerations that other…
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Marketing / CommunicationsArticleOver 5 years old
App Happy: Why Associations Are Embracing Apps
People use their mobile devices for communicating, reading, learning, and just about everything else—and apps make much of…
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Marketing / CommunicationsArticleOver 5 years old
Training Camp: Get Employees Up To Speed on Your Tech Tools
Planning to shed your old technology for a hot new product or service? You’ll need to condition your…
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: Ask Them Anything
The rise of voice-enabled digital assistants, and how things could grow from there.
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: Print Is Still King
Despite the move toward digital, there’s still plenty of appeal in print for association members.
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Marketing / CommunicationsArticleOver 5 years old
Brought to You by… Sunglasses
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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Marketing / CommunicationsArticleOver 5 years old
American Academy of Actuaries Launches Online Voter Guides
This week, the American Academy of Actuaries introduced 2018: Making Issues Count, a series of nonpartisan guides aimed…
