Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
How Automation Shot a Tiny Marketing Team’s Campaigns Skyward
Association marketers are increasingly aware of the importance of leveraging data to increase membership and improve the member…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Don’t “Slack” Off on Chapter Communications
Are your chapter leaders struggling to communicate with each other? Find out how one organization uses Slack to…
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Marketing / CommunicationsArticleOver 5 years old
Nurse Practitioners Group Makes a National Case for Its Members
AANP’s “We Choose NPs” campaign is designed to show how its members can help close the gap for…
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Marketing / CommunicationsArticleOver 5 years old
A Content Marketing ROI Hack: Publish Less
ROI is a challenging thing to perfect when it comes to content marketing strategy, and many marketers are…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: WeWork’s Market for Members
WeWork provides its members with new product distribution channels in recently launched retail spaces. Also: Questions to ask…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Storytelling on the Event Stage
The Financial Times is experimenting with creative forms of storytelling at the theater. Also: why you should ditch…
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Marketing / CommunicationsArticleOver 5 years old
Why the American Lung Association Spoke Out Against a Stamp Series
The association, which heavily relies on direct mail campaigns, argued against the U.S. Postal Service’s release of its…
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Marketing / CommunicationsArticleOver 5 years old
Tips for Effectively Marketing Repackaged Content
Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among…
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Marketing / CommunicationsArticleOver 5 years old
Why This Association Wants You to “Barbecue Your Breakfast”
The Hearth, Patio & Barbecue Association is launching a new marketing campaign in response to findings that people…
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Marketing / CommunicationsArticleOver 5 years old
The Slow and Nearly Painless Way to Kill a Feature
Netflix’s decision to drop user reviews has largely been met with indifference by users. That’s probably not an…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The Key to Successful Onboarding
Keeping new members engaged requires a lot of communication and a little exclusivity. Also: Navigating Facebook’s new political…
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Marketing / CommunicationsArticleOver 5 years old
The Value of Print Publications in a Digital-Only World
Almost time to create or update marketing strategies around membership growth, retention, or advocacy? If you’re like most…
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Marketing / CommunicationsArticleOver 5 years old
New Leadership: An Opportunity to Sharpen Your Association’s Brand
One of the reasons the Specialty Advertising Association of California (SAAC) board of directors selected me as executive…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Freshen Up Your Email Lists
A nonprofit marketer makes the case that keeping email subscribers engaged is just as important as blocking spam.…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing and the Problem of Too Much Choice
The good news is that there are so many email marketing providers out there that you could probably…
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Marketing / CommunicationsArticleOver 5 years old
National Hot Dog Month: Fun Facts About Hot Dogs
In honor of July’s status as National Hot Dog Month, and just in time for the fourth of…
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Marketing / CommunicationsArticleOver 5 years old
Safety Equipment Group Teams With OSHA
The International Safety Equipment Association is kicking off a two-year alliance with the Occupational Safety and Health Administration…
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Marketing / CommunicationsArticleOver 5 years old
Data: What Publication Formats Do Members Prefer?
Association publications are an essential member benefit and an important source for news and information. And when it…
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Marketing / CommunicationsArticleOver 5 years old
Five Steps to More Successful Sponsorship Marketing
Just about every association executive director or CEO says that increasing nondues revenue is important for the organization’s…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Tips on Becoming an Influencer
If you’re looking to become more influential within your industry, follow this instructive guide from HubSpot. Also: How…
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Marketing / CommunicationsArticleOver 5 years old
New Insight Into Marketing Automation and Member Engagement
A new report looks at how associations are using marketing automation tools to improve marketing efficiency, boost member…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Create Content That Connects
Marketing content often falls flat. Here’s how to create content that really resonates with your audience. Also: While…
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Marketing / CommunicationsArticleOver 5 years old
Lessons From Kickstarter: How to Succeed by Taking Chances
If you’re online, you’re likely exposed a few times a day to a world Yancey Strickler helped create.…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Instagram’s New Video App
Instagram just raised the stakes of mobile television with a new app. Also: Don’t blame time for a…
