Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
A Broader E-Newsletter Audience Brings Major Returns
When the Edison Electric Institute reached out to its members in 2013 asking them to complete a survey…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: How EU Data Rules Could Shake Up Member Communications
An analyst lays out how the European Union’s General Data Protection Regulation could create some headaches for membership-based…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Every Second Counts on Your Site
How one big-name publisher trimmed its website page-load times by 40 percent. Also: How HubSpot does events.
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Marketing / CommunicationsArticleOver 5 years old
Broadcasters Prep Viewers for TV Channel Moves
With a recent incentive auction requiring TV broadcasters to make room for wireless spectrum, the National Association of…
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Marketing / CommunicationsArticleOver 5 years old
The Collaboration That Put a Suicide-Prevention Message on the Radio
Logic's song "1-800-273-8255," which shares its name with the National Suicide Prevention Lifeline's phone number, has become a…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Why Influencers Don’t Have it Easy These Days
YouTube's conservative approach to advertising in recent months may open up opportunities for working directly with talented influencers.…
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Marketing / CommunicationsArticleOver 5 years old
How to Transform a Publication to Better Serve a Changing Industry
With the help of staff, research, and a drive to evolve and inspire, the communications team at the…
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Marketing / CommunicationsArticleOver 5 years old
Why You Should Market Your Association’s Print Magazine
Print magazines are coming back, but that means more competition in an already crunched space for association publications. A case…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Add to Your Members’ Email Fatigue
Your members are inundated with email every day. When you know and cater to their habits and preferences,…
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Marketing / CommunicationsArticleOver 5 years old
Embrace the Emoji to Make Online Communities Collaborative and Fun
Luke Zimmer, manager for sections and member engagement at the American Staffing Association (ASA), wants you to know…
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Marketing / CommunicationsArticleOver 5 years old
Alumni Group’s Rapid Response Connects Texas Aggies Amid Hurricane Harvey
The Association of Former Students, Texas A&M Foundation, and the sports website TexAgs moved swiftly this week to…
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Marketing / CommunicationsArticleOver 5 years old
AAA Keeps Eye on Gas Prices Amid Harvey-Soaked Labor Day
AAA, which recently stopped tracking Labor Day traffic, is nonetheless in front of a big issue for motorists…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Recruit the Right Microinfluencer
Influencer campaigns aren’t just for major brands. Even smaller associations can get big results from a microinfluencer campaign.…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: What Tech M&A Means for Associations
Tech consolidation in the association space may wind up being beneficial for associations, but there are still considerations…
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Marketing / CommunicationsArticleOver 5 years old
Dairy Association’s “Princess” Program Churns Out Leaders, Ambassadors
Last week, the Midwest Dairy Association crowned its 64th Princess Kay of the Milky Way at the Minnesota…
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Marketing / CommunicationsArticleOver 5 years old
The Ideal vs. the Reality of Content Marketing in 2017
A Content Marketing Institute survey finds that many organizations are diversifying their marketing strategies beyond email, but they…
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Marketing / CommunicationsArticleOver 5 years old
Conference Circuit: Get the Information Out
The National Information Officers Association’s 2017 Training Conference takes place in Clearwater Beach, Florida, next week. The four-day…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Is Your Email List Dying?
Dead email addresses may be causing more harm to your organization than you think. Also: Why you should…
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Marketing / CommunicationsArticleOver 5 years old
Campaign Looks to Educate Consumers Ahead of Payment Changes
With Same Day ACH debits going live next month, the New England ACH Association launched a campaign to…
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Marketing / CommunicationsArticleOver 5 years old
What Should You Make of the “Pivot to Video”?
The latest buzz coming from the online publishing world is that it makes more sense to invest in…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Why Brand Consistency Is So Hard
Building a strong brand is an important part of growing your membership, but there are a lot of…
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Marketing / CommunicationsArticleOver 5 years old
Get a Glimpse Into the Foodie Mindset
Foodies tend to be older, have higher incomes, and aren’t afraid to go out of their way to…
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Marketing / CommunicationsArticleOver 5 years old
Association Gives Winnipeg’s Bike Trails Their Close-Up on Google Maps
The Winnipeg Trails Association is wheeling its way through the city’s many bike trails using a specialized device…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Latest Anonymous Social Craze
Sarahah, a popular social media app, allows users to receive anonymous constructive feedback. Also: How one organization encourages…
