Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Associations Help Consumers Get Ready for Summer
A number of groups are helping Americans make the most of their summers, while raising awareness of their…
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Marketing / CommunicationsArticleOver 5 years old
National Dairy Month Promises to Be Udder Delight for Dairy Lovers
This June marks the 80th anniversary of National Dairy Month, a celebration of everything the U.S. dairy community…
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Marketing / CommunicationsArticleOver 5 years old
Accelerate Your Web Analytics
There's one piece of data that Beth Arritt, director of marketing at the American Association of Airport Executives,…
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Marketing / CommunicationsArticleOver 5 years old
Montana Broadcasters Launch Suicide-Prevention Campaign
The Montana Broadcasters Association has teamed up with the state governor to run PSAs on suicide—a major problem…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Member Videos
Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Celebrates the People, Experiences of Texas
With its “What I Like About Texas” summer campaign, the Texas Travel Industry Association is sharing Texans’ favorite…
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Marketing / CommunicationsArticleOver 5 years old
Reddit: The Largest Online Resource You’re Not Using
Tapping into Reddit’s many niche communities could be a valuable source of market research for your organization. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Accelerate Your Analytics: Use Web Analytics to Build Insights
Your website gives members and other key stakeholders a doorway to helpful information, resources, and engagement opportunities—all while…
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Marketing / CommunicationsArticleOver 5 years old
Executive Summary: Ross Brown
Ross Brown, the marketing & membership director of the Association Of State Dam Safety Officials in Lexington, Kentucky,…
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Marketing / CommunicationsArticleOver 5 years old
New Money: Ad Lab
Offering advertisers an agency experience with content marketing.
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Maximize Sponsorship Revenue
Balancing your revenue needs against what sponsors are willing to pay can be complicated. Find out how to…
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Marketing / CommunicationsArticleOver 5 years old
Tire Group Rolls Out New Name, Communications Strategy
To better reflect who its members are and amplify its advocacy voice, the Rubber Manufacturers Association has relaunched…
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Marketing / CommunicationsArticleOver 5 years old
How One Association Changed Its Look from the Inside Out
The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Don’t Be Shy About Speaking in Public
Public speaking offers up opportunities for you and your organization that you don’t want to miss. Also: Daily…
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Marketing / CommunicationsArticleOver 5 years old
What You Can Borrow From Red Nose Day’s Colorful Charity Campaign
The nonprofit charity Comic Relief has successfully brought its popular U.K. event Red Nose Day across the pond—and…
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Marketing / CommunicationsArticleOver 5 years old
Create a Container: Storytelling Strategies to Engage the Next Generation
So many associations have been trying to figure out how to keep their industries relevant as millennials and…
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Marketing / CommunicationsArticleOver 5 years old
A New Marketing Event Brings an Association a New Crop of Revenue
Fresh produce is growing—in the soil and on vines and trees, but also in importance to consumers. For…
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Marketing / CommunicationsArticleOver 5 years old
Film Preservation Group Gives “Sponsored Films” an Online Home
The National Film Preservation Foundation, with the help of the Library of Congress, Internet Archive, and other film…
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Marketing / CommunicationsArticleOver 5 years old
Skin Cancer Foundation and Amazon Announce New Content-Sharing Partnership
A new partnership with Amazon will bring a wider audience to the Skin Cancer Foundation’s content, expertise, and…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Make Your Point Visually
A vehicle-safety program effectively make the case for driving newer vehicles—with the help of a clever video. Also:…
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Marketing / CommunicationsArticleOver 5 years old
New Study Offers Lessons on Nonprofit Fundraising and Marketing
The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Association Moves Shake Up DC
Some associations are leaving the central business district of the nation’s capital for new neighborhoods closer to Capitol…
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Marketing / CommunicationsArticleOver 5 years old
Engage and Promote in the Digital Ecosystem
Marketing in today’s digital age has become increasingly complex. But it doesn’t have to be, according to Shama…
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Marketing / CommunicationsArticleOver 5 years old
Turning an Overlooked Global Resource into a PR Success
Truly great opportunities don't often present themselves to associations. So when they do, it's important that organizations not…
