Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: An Experiment in Hacking Vulnerability
An association-industry tech expert conducts a test to show how dangerous hacking incidents can be. Also: How voices…
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Marketing / CommunicationsArticleOver 5 years old
Ad Groups Team Up to Improve Online Video Ads
Video ads are displayed in all sorts of places, at different speeds and at different levels of quality.…
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Marketing / CommunicationsArticleOver 5 years old
Lena Dunham Gives Indie Bookstores Her Support
The Girls star will take part in a campaign for indie bookstores during the upcoming holiday season. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
AdBlock Plus: Don’t Undermine User Expectations
The ad-blocking service AdBlock Plus is getting a lot of criticism this week for a decision to launch…
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Marketing / CommunicationsArticleOver 5 years old
Institute of Management Accountants’ New Millennial-Friendly Ads
A new ad campaign, launched by the Institute of Management Accountants, hopes to make young professionals aware of…
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Marketing / CommunicationsArticleOver 5 years old
Revamped Toy Industry Website Highlights Genius of Play
Last week, the Toy Industry Association relaunched The Genius of Play website, another piece of a research-backed campaign…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Thinking Instagram? Think Compliance
A compliance expert breaks down the legal, regulatory, and reputational concerns you need to keep in mind when…
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Marketing / CommunicationsArticleOver 5 years old
BIO Attempts to Shift Drug Prices Conversation
The drug prices may be expensive, but they cost a whole lot less than the alternative. That’s the…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Lessons From the Apple Keynote
Apple makes another game-changing move, albeit a controversial one. Here are some lessons associations can learn. Plus: It’s…
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Marketing / CommunicationsArticleOver 5 years old
New York Apple Association Campaign Branches Out
The New York Apple Association’s newest campaign hopes to inspire consumers to throw some apples into their salads…
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Marketing / CommunicationsArticleOver 5 years old
Miami Association of Realtors Looks to Attract Chinese Investors
The real estate group is teaming with a major property-search portal in China to help draw attention to…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Don’t Forget Your Case Studies
How one association took a data-based approach to building effective, personalized case studies. Also: Don't forget that you…
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Marketing / CommunicationsArticleOver 5 years old
Progressive Web Apps: A Need for Speed on Mobile
In recent months, a need for snappiness has become a major point of discussion in the mobile development space—which…
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Marketing / CommunicationsArticleOver 5 years old
Maximize Mobile
Americans now spend an astounding three hours and 40 minutes on their mobile devices each day, increasing their…
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Marketing / CommunicationsArticleOver 5 years old
Be Heard: A Podcasting Primer
Wouldn't you like to connect with your members at anytime and anywhere? One solution is to start a…
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Marketing / CommunicationsArticleOver 5 years old
Manuka Honey Association Comes Out Stinging
With the support of its overarching association, processors of manuka honey in New Zealand are working to maintain…
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Marketing / CommunicationsArticleOver 5 years old
American Land Title Association: A Members-Only Print Shop
The American Land Title Association makes it easier for members to print the marketing materials needed to reach…
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Marketing / CommunicationsArticleOver 5 years old
How Should You Handle Cold-Call Emails?
It's an inevitability on both sides of the equation: Either you're receiving a lot of cold-call emails or…
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Marketing / CommunicationsArticleOver 5 years old
Front-End Design: Hide the Guts of the Machine
Why you should focus on your front-end design instead of your back-end design. Also: It's time to update…
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Marketing / CommunicationsArticleOver 5 years old
Make Your Magazine a Source of Nondues Revenue–Again
When Donna Dunn, CAE, took the helm of the Association of YMCA Professionals in 2009, the AYP member…
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Marketing / CommunicationsArticleOver 5 years old
Cat Groups Join Forces to Promote Feline Health
Dog owners are much more likely to take their furry friends to the veterinarian than cat owners. A…
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Marketing / CommunicationsArticleOver 5 years old
The U.S. Tennis Association’s Selfie Game Is On Fleek
Ahead of the 2016 U.S. Open, in Flushing, New York, the United States Tennis Association launched an epic…
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Marketing / CommunicationsArticleOver 5 years old
Are Job Boards Passé? What the Monster.com Buyout Says
What the purchase of Monster.com—for a price far lower than its peak valuation—says about the value of job…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Media Outlets Measure Engagement, But Don’t Act on It
A new survey from the Engaging News Project finds that most newsrooms track a number of data points…
