Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Report: The Costs of Click Fraud Are High, But Improving
According to a report from the Association of National Advertisers, automated bot traffic remains a major problem for…
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Marketing / CommunicationsArticleOver 5 years old
What’s Getting In The Way of Your Content Marketing?
As the amount of content marketing continues to rise, a new survey of B2B and B2C marketers looks…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Rise of .BANK
The financial industry is rapidly adopting a new tactic in the fight against cybercrime: the .BANK domain.
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Marketing / CommunicationsArticleOver 5 years old
Motorcycle Industry: More Female Bikers Revving Engines
According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom…
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Marketing / CommunicationsArticleOver 5 years old
Medium: Learn to Embrace a Platform You Don’t Own
In the past year, the blogging platform Medium has become increasingly important as a way to distribute ideas…
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Marketing / CommunicationsArticleOver 5 years old
Report: Digital Screens Still a Sight for Sore Eyes
The Vision Council’s latest report on digital eye strain finds that younger adults in particular are suffering from…
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Marketing / CommunicationsArticleOver 5 years old
Dealers Association Rebrands to Boost Advocacy
The National Automobile Dealers Association just finished a branding overhaul to refocus the group on its core purpose:…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: When Workplace Monitoring Goes Too Far
A British newspaper installed monitoring devices across its office, and the backlash has been swift. Plus: David Bowie's…
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Marketing / CommunicationsArticleOver 5 years old
Whose Work Is It Anyway
It's a situation that should be a win-win but too often makes one side or the other feel…
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Marketing / CommunicationsArticleOver 5 years old
I Cant Live Without My Unroll me App
This service can help you get a handle on all the junk mail piling up in your inbox.…
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Marketing / CommunicationsArticleOver 5 years old
Data Mobile Video Keeps Growing and Growing
40:00 minutes The average YouTube viewing session via mobile device reached 40 minutes in the second quarter of…
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Marketing / CommunicationsArticleOver 5 years old
Use Social Media to Better Engage Members and New Audiences
For more than 70 years, the Reston, Virginia-based association, DECA, has prepared emerging college- and high-school-aged leaders and…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Association Art Directors Make Bank
A new report from Folio magazine indicates that the job of art-directing an association magazine may be getting…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Make the Most of Your 2016 Air Travel
An Expedia report looks back at air travel in 2015 and predicts good things for 2016. Plus: Why…
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Marketing / CommunicationsArticleOver 5 years old
Lessons in Crisis Prep: Oregon Cattlemen’s Association
After the arrest of Oregon Cattlemen's Association members Dwight and Steven Hammond sparked protests that led to national…
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Marketing / CommunicationsArticleOver 5 years old
CES Highlights: Wi-Fi Alliance Tries New Frequency
This year's edition of the Consumer Electronics Show, currently taking place in Las Vegas, has featured a lot…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofit Named ISIS Begins Rebranding Process
The International Species Information System, a nonprofit providing software to zoos and aquariums, is changing its name—and it’s…
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Marketing / CommunicationsArticleOver 5 years old
Boston Marathon Organizers Run Toward Documentary
The documentary Boston, currently being produced with the help of the Boston Athletic Association, is one of many…
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Marketing / CommunicationsArticleOver 5 years old
FTC’s Native Advertising Guidance Proves Controversial
Late last month, the Federal Trade Commission spoke up on one of the most controversial issues in the…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Medium Captures Politicos
The simple blogging site is becoming a new hot platform for politicians and influencers ahead of the 2016…
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Marketing / CommunicationsArticleOver 5 years old
Creating Content That Clicks With Members
The marketing team at BuildOn knew they had a compelling story to tell. A nonprofit that empowers at-risk…
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Marketing / CommunicationsArticleOver 5 years old
Got Milk? Marketing by Association
Lauded as one of the most beloved and successful marketing campaigns ever, Got Milk? was born of desperation.…
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Marketing / CommunicationsArticleOver 5 years old
Millennials Say Homeownership Still Out of Reach
New research from the National Association of Realtors has found that 94 percent of young renters eventually want…
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Marketing / CommunicationsArticleOver 5 years old
Lessons From the ‘Star Wars’ Marketing Machine
From the time the first film debuted in 1977, to the release of the latest installment this week,…
