Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Greeting Card Industry Shifts Over Millennial Taste
Millennials have eschewed sending greeting cards, so the industry has gotten edgier in response—making room for different voices…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Kobe Bryant’s Direct Messaging Strategy
An unusual retirement announcement by Kobe Bryant shows that you don't need the media's help to push forth…
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Marketing / CommunicationsArticleOver 5 years old
Prescription Drug Ads: Advertising Group Opposes Ban
As the medical world digests a push by the American Medical Association to ban prescription drug advertising in…
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Marketing / CommunicationsArticleOver 5 years old
Survey: More Americans Getting An Early Start on Holiday Shopping
The customary start to the holiday shopping season—Black Friday—may not be the official kickoff anymore, according to industry…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Authenticity: How Authentic Are You?
The challenge that associations face in building their audiences on social media is one of authenticity: Beat people…
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Marketing / CommunicationsArticleOver 5 years old
Know Your Status: Charlie Sheen Energizes HIV Campaigns
HIV-awareness organizations are using actor Charlie Sheen's announcement that he is HIV-positive as an opportunity to both engage…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Google+ Revamps, Focuses on Community
Google’s struggling social network Google+ lives on with a renewed focus on communities.
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Marketing / CommunicationsArticleOver 5 years old
The State of Email Design Stinks
If you'd like to push the envelope with an email message, you might be in for a world…
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Lakisha A. Woods, CAE
Lakisha A. Woods, CAE Senior Vice President and Chief Marketing Officer National Association of Home Builders Washington, DC…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: Is the Hot Dog a Sandwich?
In this edition: An industry group rules on whether a hot dog is a sandwich or not, the…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Let’s Talk About Sandwiches
Is a hot dog a sandwich? A council with a lot of authority on the issue would like…
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Marketing / CommunicationsArticleOver 5 years old
Many Holiday Shoppers Skip Last-Minute Deals, Shop Early
Done with your holiday shopping yet? Surprisingly, you’re far from alone. A recent National Retail Federation study found…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: What’s Different About Twitter?
In this edition: Twitter made a change to one of its long-standing features, a major U.S. airline and…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Lessons From Internet Hoaxes
What do attitudes about chain letters tell us about internet users? Plus: the desks of productivity experts.
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Tell It to My Heart, Twitter
The social network receives an unusually high level of criticism over a fairly small change to its network.…
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Marketing / CommunicationsArticleOver 5 years old
Groups Collaborate To Cast More Fruits and Veggies
The groups will work together to place produce in TV shows, movies, and online content to help promote…
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Marketing / CommunicationsArticleOver 5 years old
Booksellers Association Tests Selling Books Online
The American Booksellers Association, a trade group that represents independent booksellers, is dipping its toe into Amazon's territory…
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Marketing / CommunicationsArticleOver 5 years old
Create Surveys That Generate High-Quality Results
If only associations could read members' minds. Lacking that skill, they're forced to ask questions—and a lot of…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Apps Reign on Apple TV
The power of the application shows itself in the debut of the new Apple TV. Also: Facebook eyes…
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Marketing / CommunicationsArticleOver 5 years old
“Natural” Labeling: Food Group Steps In With Standard
With federal officials appearing to take a pass on regulating the use of the word “natural,” a newly…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: A Unique Way to Support Soldiers
Many organizations hold events and fundraisers to support the troops, but The Home Front Cares has a new…
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Marketing / CommunicationsArticleOver 5 years old
Halloween Trends: Kids Get More Candy, Parents Pilfer Less
While families put the finishing touches on costumes, a new survey says this Halloween kids are more likely…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My … PicPlayPost App
"I learned about this app at an AMC Institute meeting. I love it because the content marketer who…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: Which Country Saved The Electric Car?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: A…
