Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Association Surveys That Score
No question about it—associations are conducting more surveys than ever as they hunger to know everything about their…
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Marketing / CommunicationsArticleOver 5 years old
How One Association Reinvented Itself After 100 Years
On the cusp of its 100th birthday, and with a new executive director and strategic plan in hand,…
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: 3 Tips For Optimizing Your Search Functions
Tips for optimizing your search functionality.
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Marketing / CommunicationsArticleOver 5 years old
Can’t Live Without My… PicPlayPost App
Make inspiring video collages that incorporate pictures, graphics, and music with the PicPlayPost app. “I learned about this…
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Lakisha A. Woods, CAE
Lakisha A. Woods, CAE, the senior vice president and chief marketing officer of the National Association of Home…
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Marketing / CommunicationsArticleOver 5 years old
Kaluk: Putting the Real Back in Real-Time Marketing
Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing.…
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Sheena Kennedy
Sheena Kennedy, Communications and Membership Manager, Association of Boards of Certification, Ankeny, Iowa While Sheena Kennedy was scooping…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: GoPro Shines a Spotlight on Nonprofits
GoPro has announced exciting plans to help organizations reach their goals. Plus: The discussion about online harassment reaches…
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Marketing / CommunicationsArticleOver 5 years old
Poll: Are You A Social Media Pro or Novice?
We want to know: How does social media affect you as an association professional? Help us identify some…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: NFL Players Eye a Media Empire
The association that represents the NFL’s players launches its own media company. Plus: You don’t have to like…
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Marketing / CommunicationsArticleOver 5 years old
Life Insurance Industry Still Struggling to Engage With Millennials
Life insurance providers are always reaching out to prospective customers, but one group remains more elusive than all…
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Marketing / CommunicationsArticleOver 5 years old
Pope Francis: Catholic Student Associations Capitalize on Papal Visit
The pope's first trip to the United States this week, promises to snarl traffic and draw online buzz,…
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Marketing / CommunicationsArticleOver 5 years old
Nurses Association Turns Joy Behar Insult IntoOpportunity
Rather than letting a slight by Joy Behar get them down, the American Nurses Association found a way…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: A Prime News Deal
Amazon Prime subscribers will finally be able to take advantage of the company’s ownership of the Washington Post.
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Marketing / CommunicationsArticleOver 5 years old
Recycling Partnership Rolls Out 100,000 Curbside Carts
A nonprofit recycling initiative that works with local communities to help improve their recycling programs just hit a…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The Jobs the Robots May Steal
A new study finds which jobs and industries are most likely to be disrupted by the next wave…
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Marketing / CommunicationsArticleOver 5 years old
Ideas for Bloggers: What Motivates Your Blogging?
Trying to become a better blogger? Consider the value of conflict in your subject matter. Also: Don't force…
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Marketing / CommunicationsArticleOver 5 years old
iPad Pro: Take a Bite out of Apple
The tech giant's latest product release brings some snazzy upgrades to the iPad and iPhone. Plus: Build your…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: How to Generate Video Lead Conversion
Everyone's always talking about video, but what are some legitimate ways to use it for lead conversion? Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Websites: The Weight of Our Pages Matters
As websites become increasingly more complex and ad-laden, we’re starting to reach the point where end users are…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: Americans Lose How Many Hours Stuck in Traffic?
In this edition: The latest group to disagree with Trump, the Global Business Travel Association zeroes in on…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Price of Looking Too Nice
When designing newsletters, flyers, or other promotional materials for your organization, should you have to be worried about…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Keeping Volunteers Engaged
Strategies to ensure volunteers don’t suffer from burnout or disengagement. Also: A tech giant embraces a major revamp…
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Marketing / CommunicationsArticleOver 5 years old
Reply-All Disasters: The Kind of Viral Emails You Don’t Want
If you've never been on the receiving end of a reply-all disaster, consider yourself lucky. The situation—involving an…
