Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Sheena Kennedy
Sheena Kennedy, communications and membership manager for the Association of Boards of Certification in Ankeny, Iowa, says her…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Better, Faster, Stronger Content
A group of association and nonprofit content experts weigh in on the secrets of success. Plus: How to…
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Marketing / CommunicationsArticleOver 5 years old
The American Geophysical Union Uses Data to Dig Up Experts
To identify and locate scientific experts among its database of earth and space scientists, AGU is turning to…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: On Instagram, Be More Than a Snapshot
More organizations are joining Instagram, but what does it take to become a photo-sharing powerhouse? Plus: How to…
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Marketing / CommunicationsArticleOver 5 years old
Report: Social Media as a News Source Is On The Rise
A new study from Pew found the percent of Americans getting news through social media is continuing to…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Windows 10 Story, So Far
Reviewers offer their early takes on Windows 10, which comes out Wednesday. Also: Google makes a big shift…
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Marketing / CommunicationsArticleOver 5 years old
What’s the Most Influential Association in Congress?
A new survey reveals which association is the best at media relations and coalition building on Capitol Hill.…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Are Telling Their Stories
Take a look at how a handful of associations are trying to better tell their stories. Sometimes it…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: What If Content Isn’t King?
A marketing pro tries to pop the content bubble and offers an alternative means to boost your efforts.…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Your Twitter Background Is Toast
The social network ditches one of its most iconic features, resulting in much user frustration. Also: Instagram adds…
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Marketing / CommunicationsArticleOver 5 years old
Study: Millennials Most Likely to Pay for Loyalty Programs
In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that…
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Marketing / CommunicationsArticleOver 5 years old
Press Group Fights Gag Order in Charleston Shooting Case
Citing the public’s right to know, the South Carolina Press Association has joined local media outlets in fighting…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: We’re Using YouTube a Lot More
New stats from YouTube highlight that mobile users are sticking with YouTube for nearly an hour at a…
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Marketing / CommunicationsArticleOver 5 years old
Infographic: The State of Association Social Media
We already know that associations are becoming more confident and strategic in how they use social media. But…
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Marketing / CommunicationsArticleOver 5 years old
How Your Association Can Have a #PrimeDay of Its Own
It's not every day that membership is a major story in the mainstream press, but this week Amazon…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: A TSA PreCheck Reminder
With plenty of summer days left to go, the Transportation Security Administration is continuing its PreCheck push. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Personalization and Privacy—Polar Opposites?
A new study suggests that despite consumers' desire for more privacy, they also want the information they receive to…
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Marketing / CommunicationsArticleOver 5 years old
A Look Back at 30 Years of “.org”
As the web-based home of nonprofit and charitable organizations, the .org top-level domain has meant a lot to…
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Marketing / CommunicationsArticleOver 5 years old
Four Groups Excited for the New Horizons Pluto Encounter
On Tuesday a spacecraft is expected to get Pluto ready for its close-up, offering astronomy fans their first…
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Marketing / CommunicationsArticleOver 5 years old
Data: How Millennials Want to Do Business
In a survey of executives responsible for business-to-business purchasing decisions, millennials showed clear preferences for researching and engaging…
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Marketing / CommunicationsArticleOver 5 years old
Extra, Extra! Get Attendees to Read (or Watch) All About Your Conference
Is a conference newspaper, blog, or news show the best way to cover your association’s convention? See how…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The History and the Future of Web Metrics
Many of your questions about why web metrics are the way they are, answered. Plus: An event-planning group…
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Marketing / CommunicationsArticleOver 5 years old
Success.Bank: Top-Level Domain Sees Thousands of Sign-ups
The new ".bank" top-level domain, being managed by a number of trade groups, has seen thousands of sign-ups…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Why You Aren’t Verified on Twitter
The way Twitter dishes out its mystical blue check mark is about as random as you'd expect it…
