Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Reddit: Don’t Leave Your Volunteer Moderators Lonely, Either
Community managers play important roles in keeping the structure of an online community strong—particularly in ensuring that volunteers…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Strategy in China
While associations in China can't make use of popular social networking sites like Facebook, Twitter, and YouTube, which…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My … Venmo
"My kids told me about the free app, Venmo. You can use it to send money via your…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Capitalizes On Health Benefits of Playtime
The Toy Industry Association recently launched a new initiative touting the benefits of playtime outside of fun and…
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Marketing / CommunicationsArticleOver 5 years old
Checked Bags: Carry On Your Wayward Bags
Don't like having to pay for checked bags? This latest bit of news will probably have you sticking…
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Marketing / CommunicationsArticleOver 5 years old
Second Life: Get More From Your Evergreen Content
Too often, we miss opportunities to leverage our history in modern contexts—despite the fact that we know most…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Concierge Services Embrace Mobility
The power of a concierge desk can now fit into your pocket. Plus: Learn all about the state…
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Marketing / CommunicationsArticleOver 5 years old
Bringing Back Conversation in the Digital Age
Even the icons of the super-cool TED and South by Southwest (SXSW) conferences had had enough this year.…
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Marketing / CommunicationsArticleOver 5 years old
Innovation: How One Association Leads on Data
Innovation is about ideas and passions, but ISACA succeeds with it by putting research first.
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Don’t Make Donors Seek Anonymity From You
Why a poor communications strategy could hurt your chances to get to know your potential donors. Also: Why…
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Marketing / CommunicationsArticleOver 5 years old
What Musical Powerhouse Took On Apple And Won?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: A…
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Marketing / CommunicationsArticleOver 5 years old
Associations’ Social Media Confidence Grows
A new report on social media use among associations shows they have grown increasingly more comfortable in using…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Reframing Your Volunteer Expectations
Instead of focusing on micro-volunteerism, one expert suggests putting an emphasis on passionate, motivated volunteers. Plus: the keys…
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Marketing / CommunicationsArticleOver 5 years old
Curated Newsletters: Get Your Voice Out Front
Eyeing the opportunity to add the term "thought leader" to your resume? Perhaps a curated newsletter written under…
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Marketing / CommunicationsArticleOver 5 years old
The Pluses of Repurposing Content
Say your association has a book, magazine, or white paper that's already considered successful, whether in terms of…
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Marketing / CommunicationsArticleOver 5 years old
Florida Cattlemen, Brewer Team Up on New Beer
The Tampa-based Cigar City Brewing is making a new limited-edition milk stout—with proceeds supporting the Florida Cattlemen’s Foundation,…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Flipping Your Engagement Perspective
A new way of thinking could entirely reverse your association's perspective on the relationships fueling member engagement. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Aluminum Association’s New Office Reflects Its Industry
When its lease was up, the Aluminum Association decided to seek out a new office space that would…
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Marketing / CommunicationsArticleOver 5 years old
Customer Service: Don’t Leave Your Members Hanging
American businesses are ignoring consumer queries on social networks, a study finds. Plus: Let’s make live-tweeting at events…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Content Counts, New Study Shows
A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Spotlight on Association Media
A recap of one of the biggest association publishing meetings of the year. Plus: An online superstar ditches…
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Marketing / CommunicationsArticleOver 5 years old
Guess That Association Acronym!
There’s an association for everything, and in turn, there’s an acronym for every association. Test your acronym knowledge…
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Marketing / CommunicationsArticleOver 5 years old
FrackFeed: Pro-Fracking Activists Try the BuzzFeed Strategy
A new website created by the advocacy group North Texans for Natural Gas aims to jab its many…
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Marketing / CommunicationsArticleOver 5 years old
6 Social Media Tools to Maximize Your Potential Audience
Go beyond your automatic scheduling and dive deep into the performance of your social activity. Plus: An annual…
