Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
The Promise of Personalization for Associations
With nearly 1.4 billion monthly users, Facebook is the most popular social network on the planet and, undeniably,…
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Marketing / CommunicationsArticleOver 5 years old
Music Industry Gears Up for New Music Friday
A collective music industry effort to get on the same page will bear fruit next month, when New…
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Marketing / CommunicationsArticleOver 5 years old
Report: Users Comfortable With Longer Videos on Mobile
A new report from the Interactive Advertising Bureau finds that users around the world are starting to embrace…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Do You Need a Digital Advisory Board?
One of the hottest trends in business boards could have a place in the association space. Plus: Discover…
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Marketing / CommunicationsArticleOver 5 years old
Ad-Blocking: Why Users Block Your Ads
Ad-blocking software is becoming more prominent—and thanks to a decision by a German court, it isn't going away…
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Marketing / CommunicationsArticleOver 5 years old
Comings & Goings: May/June 2015
The SnowSports Industries America board of directors announced that David Ingemie, SIA's president for the past 34 years,…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: Can You Guess Millennials’ Favorite Condiment?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: A…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Turn Your Data Into a Story
Don’t count on your data to tell its own story. Craft a narrative around its insights! Plus: The…
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Marketing / CommunicationsArticleOver 5 years old
Spread the Word: Millennials Love Mayo, Survey Says
Every industry has been doing its due diligence to gain insight into the millennial generation. In today’s edition,…
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Marketing / CommunicationsArticleOver 5 years old
Marketing & Membership: A Few Worthy Takeaways From MMCC 2015
Didn’t make it to the 2015 Marketing, Membership, and Communications Conference in Washington, DC this week? Don’t worry—we…
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Marketing / CommunicationsArticleOver 5 years old
Jeffrey Cufaude: One Session, Many Approaches
How many kinds of learning can you fit into an hour? The answer, according to MM&C Conference presenter…
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Marketing / CommunicationsArticleOver 5 years old
Nextdoor: The Social Network Your Social Network Should Be Like
Rather than stealing inspiration from the hot new social networks of the world for your own private community,…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How Big Is Your Crowd, Really?
A new study suggests smartphones could provide a way to more accurately gauge crowd size. Plus: Where to…
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Marketing / CommunicationsArticleOver 5 years old
One Equation and Five Tips for More Effective Content Marketing
How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words…
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Marketing / CommunicationsArticleOver 5 years old
Beyond Record Store Day: Indie Record Sellers Launch “Vinyl Tuesday”
In an attempt to keep up momentum around the annual Record Store Day, the American Association of Independent…
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Marketing / CommunicationsArticleOver 5 years old
The Promise of Personalization
Associations know a lot about their members, often enough to customize products and services based on each member’s…
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Marketing / CommunicationsArticleOver 5 years old
So, You Want to Personalize Your Products?
As Ray van Hilst, director of client strategy and marketing at Vanguard Technology, puts it, the technology of…
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Marketing / CommunicationsArticleOver 5 years old
Sherry Turkle: Why Talk Is Making a Comeback
Only now do we seem to get it: Our phone use is out of control. Ditto for tablets…
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Marketing / CommunicationsArticleOver 5 years old
Comings and Goings: May/June 2015
A roundup of new hires and other personnel moves in the association industry.
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Marketing / CommunicationsArticleOver 5 years old
This Association Has Found the Secret to Social Success in China
Learn how the Institute of Management Accountants is tackling social media in China.
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My… Venmo
Transfer money to anyone with a phone number or email address using Venmo.
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Marketing / CommunicationsArticleOver 5 years old
Going From Good to Great by Repurposing Content
Repurposing content can boost the bottom line.
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: How Millennials Want to Do Business
In a survey of executives, millennials showed clear preferences for researching and engaging with vendors that differed from…
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Marketing / CommunicationsArticleOver 5 years old
Brought to You By… Flowers
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
