Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The First Nonprofit Apple Watch App?
The American Red Cross now has an app that natively supports the Apple Watch—perfect in cases of emergencies.…
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Marketing / CommunicationsArticleOver 5 years old
Talking Vendors: You Can’t Do Everything Yourself
Having the right outside vendors to help your organization reach its full tech potential is essential, but the…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How AARP Gets Social Right
Get an insider’s perspective into the association’s social media successes. Plus: an early look at Windows 10’s email…
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Marketing / CommunicationsArticleOver 5 years old
Know Your News? Prove It By Taking Our Quiz
Welcome to this week's news quiz featuring questions from some of our most recent articles. Find out how…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Why Your Website Needs Spring Cleaning
It's prime time to give your website the sprucing up it deserves, and these tips can help. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: A Tune-Up for Automotive-Repair Marketing
The Automotive Service Association is helping members boost their online marketing efforts through a partnership with the experts…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Twitter’s Troll Crisis
Twitter takes additional steps to end the verbal abuse and harassment that have trailed some of the network's…
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Marketing / CommunicationsArticleOver 5 years old
Mobile-Friendly Design: No Longer a Nice-To-Have
Google's decision to rejigger its search engine to favor mobile-friendly sites simply codifies something that should be obvious…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Great Airplane Seating Debate
Is this redesigned airline-seating plan right for you? Plus: the Lego Group's secrets of brand rebuilding.
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Marketing / CommunicationsArticleOver 5 years old
Business Travel Group to Host First-Ever Media Day for Members
In a new event at the Global Business Travel Association’s annual meeting, travel companies will get to step…
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Marketing / CommunicationsArticleOver 5 years old
Quiz: Test Your Association News Smarts
Welcome to our new weekly News Quiz featuring questions from some of our most recent articles. Find out…
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Marketing / CommunicationsArticleOver 5 years old
Thirsty Almonds? Agriculture Groups Defend the Nut During Drought
With backlash against California almonds—and their high water consumption during a period of drought—reaching a crescendo, two almond…
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Marketing / CommunicationsArticleOver 5 years old
Infographic: Association Finance Teams Get Tax-Time Spotlight
You need them 12 months a year, not just in April. But the week of the federal tax-filing…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Great Aggregation Debate
A debate between two of the most prominent bloggers on the internet offers some important lessons for those…
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Marketing / CommunicationsArticleOver 5 years old
Apple Watch Apps: Don’t Start Building, But …
The Apple Watch is just days away from hitting a handful of select wrists, and some developers are…
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Marketing / CommunicationsArticleOver 5 years old
Organic Advertising Fund Creates a Marketing Beef
The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The Results of a Gigantic Email Survey
Billions of emails have been thoroughly examined, and the results are of interest to every association. Plus: The…
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Marketing / CommunicationsArticleOver 5 years old
Turning Your Mission Into a Message
Future employees want a clear sense of your association’s mission. So do those who work with you now.…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Metrics That Matter Most
The four metrics you should be tracking in your new online community. Also: what Edward Snowden says about…
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Marketing / CommunicationsArticleOver 5 years old
TSA Boosts Marketing for Pre-Check but Pulls In the Reins
The Transportation Security Administration's expedited security program, which allows trusted passengers to clear checkpoints with limited inconvenience, is…
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Marketing / CommunicationsArticleOver 5 years old
Have You Heard? Tips on Word-of-Mouth Marketing
Sometimes the best way to market your organization is via the people who are already a part of…
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Marketing / CommunicationsArticleOver 5 years old
Ad Watchdog to DirecTV: Pull Your Rob Lowe Ads
In a complaint, Comcast argued that DirecTV’s popular (but creepy) ads featuring Rob Lowe were inaccurate and unfair—and…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Is the One-Minute Phone Charge on the Way?
A Stanford University innovation holds a pretty bright future for smartphone batteries—one with a lot less charging required—if…
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Marketing / CommunicationsArticleOver 5 years old
White House Historical Association Teams Up With DC’s Nationals
It’s a partnership that might seem out of left field, but the Washington Nationals and White House Historical…
