Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Find Your Park Campaign Targets Younger Generation of Park Goers
In 2016, the National Park Service will turn 100 years old. To celebrate the milestone, NPS and the…
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Marketing / CommunicationsArticleOver 5 years old
Boston Athletic Association Preps Museum, Running Center Near Marathon Finish Line
The new store will serve as a multifaceted running center for Boston Marathon participants and running enthusiasts. Its…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How to Enter a New Era of Collaboration
Learn some lessons in how to improve your association's ability to work together. Plus: why you should embrace…
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Marketing / CommunicationsArticleOver 5 years old
Computer Society Capitalizes on Its Content With New Curated Digest
To better expose its members to the content in the 13 magazines it publishes, IEEE Computer Society has…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Happy Birthday, Apple iPad
Five years ago, the tech device that redefined what it meant to use a computer got its start—and…
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Marketing / CommunicationsArticleOver 5 years old
Should Your Conference Have Its Own Blog?
Managing a conference blog takes work. But the benefits, including increased attendee engagement and higher web traffic, may…
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Marketing / CommunicationsArticleOver 5 years old
Food Technologists Take Different Approach to Celebrating Birthday
As it turned three-quarters of a century old, the Institute of Food Technologists didn’t want to send out…
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Marketing / CommunicationsArticleOver 5 years old
Why the Brewers Association Hired an Executive Chef
In an effort to expand the reach of beer in the culinary world, the association has announced its…
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Marketing / CommunicationsArticleOver 5 years old
4 Small Tweaks That Can Improve Your Website Right Now
When your association's website starts to feel tired and outdated, it's tempting to blow the whole thing up…
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: Tinker and Tweak
Incremental website fixes are more vital than redesigns.
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Spotlight on Video Strategy
Here’s some advice to help get a video strategy rolling.
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Marketing Inspiration
A case study collection to spark new ideas to foster marketing inspiration.
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Marketing / CommunicationsArticleOver 5 years old
Meetings Roundup: Shake Things Up at MMCC
At MMCC, get inspired by bold ideas and innovative solutions.
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Divide Between Journalism and Public Relations
Journalists and PR folks air out their differences on Twitter and in blog posts. Plus: Some wicked-cool project management…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Realtors Sees Slow Uptake of .realtor Domains
Registrations for .realtor domain names have declined, but the low level of interest could point to larger issues…
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Marketing / CommunicationsArticleOver 5 years old
Fashion Group Broadens Members’ Reach with Limited-Time Mail-Order Box
The Council of Fashion Designers of America is helping to curate special, limited-time mail-order boxes featuring products designed…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Facebook Wants to Reinvent Customer Service
With its new Businesses on Messenger strategy, Facebook wants to help replace annoying customer-service phone calls with less-annoying…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Entering the World of Distributed Content
Distributed content is right on the horizon, but what is it, and what does it mean for publishers?…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: PR Help for Convenience Store Owners
Members of The Association for Convenience & Fuel Retailing will learn how to promote their businesses more effectively…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: A Final Look at Insights from SXSW
A roundup of some of the nonprofit-focused highlights you may have missed from SXSW. Plus: scenes from the…
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Marketing / CommunicationsArticleOver 5 years old
With Gawker’s Push , Correspondents’ Association Gets More Transparent
Last week, Gawker took the bold step of making White House “pool reports,” mostly available only to other…
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Marketing / CommunicationsArticleOver 5 years old
What Millennials’ News Consumption Habits Mean for Associations
A new report found that millennials are not willing to pay for news and that while they don’t…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Hillary’s Last Association Speech Before 2016?
Hillary Rodham Clinton recently capped her two-year run of association keynotes with a campy speaking engagement: addressing a…
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Marketing / CommunicationsArticleOver 5 years old
Let The Sunshine In: Groups Leverage Sunshine Week’s Bright Light
The 10th anniversary of Sunshine Week—an effort by journalism and free-speech groups to highlight the value of open…
