Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Getting a Grasp on Google Analytics
We're living in a world of data, so it's about time you learned how to harness a powerful…
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Marketing / CommunicationsArticleOver 5 years old
Are Wikis the Wave of the Future? This Association Thinks So.
With its publications struggling, the American Concrete Pavement Association began looking for a new way to provide information…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Taylor Swift School of Outreach
Pop megastar Taylor Swift doesn’t just have fans—she works hard to keep them. It’s a lesson that any…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: How Twitter Solved Its Revenue Problem
Sometimes the solution to a revenue problem might seem obvious to you—but not so obvious to the outside…
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Marketing / CommunicationsArticleOver 5 years old
Study Identifies Six Marketing Trends to Watch For
Are you a marketer? If so, you’ve probably seen your job function evolve over the last several years,…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: A Promotional Boost for Memoirists
Members of the National Association of Memoir Writers have a new opportunity to promote themselves and their work.
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Meet a Micro-Volunteering All-Star
How one Wikipedia editor has improved the site’s grammar by focusing on one small change he’s made on…
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Marketing / CommunicationsArticleOver 5 years old
.Bank on Security: Trade Groups Hope New Domains Boost Safe Banking
A coalition of financial-industry groups is about to launch what might be the most exclusive top-level domain on…
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Marketing / CommunicationsArticleOver 5 years old
Innovators: Recognizing the Association World’s Brightest Minds
Innovators across the association and nonprofit spectrum earn a night in their honor. Plus: The strategy of releasing…
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Marketing / CommunicationsArticleOver 5 years old
Milk Processors To Dairy Skeptics: “Get Real”
With the dairy industry facing higher levels of skepticism against its key product in recent years, the Milk…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Where to Turn for In-Flight WiFi
A new survey reveals which airlines can provide you with WiFi that actually works. Plus: A new Twitter…
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Marketing / CommunicationsArticleOver 5 years old
The White House, the Medium, and Your Message
During last week’s State of the Union address, the Obama administration won a bit of a publicity coup…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Healthcare Options Confuse Employees, Leading to Deferred Care
A new survey from SCIO Health Analytics found that 1 in 5 Americans defer healthcare due to cost,…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: What SkyMall Teaches About Captive Audiences
The catalog company that has enticed passengers with in-flight shopping for a quarter of a century just filed…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Social Smarts from the State of the Union
How one association used a diorama to push its advocacy messages during the State of the Union address.…
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Marketing / CommunicationsArticleOver 5 years old
Public Relations: Associations Lobby Less, Advertise More
A new analysis by the Center for Public Integrity finds that trade groups have cut back on spending…
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Marketing / CommunicationsArticleOver 5 years old
Charlie Hebdo: “Je Suis Charlie,” American Booksellers Proclaim
A group representing independent booksellers is helping its members obtain copies of the latest issue of French satirical…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Google Glass is Dead, At Least for Now
The heavily hyped wearable-computing device goes off the market after a run that drew excitement and criticism in…
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Marketing / CommunicationsArticleOver 5 years old
Old Becomes New With This Evergreen Content Strategy
The news site Vox plays around with its older published posts and offers up some useful lessons in…
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Marketing / CommunicationsArticleOver 5 years old
FAA and Unmanned Aircraft Groups Partner on Drone Safety
With the growing interest and ownership of unmanned aircraft, or drones, the Federal Aviation Administration recently announced new…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Facebook Goes to Work
In a move that could redefine Facebook's relationship with the business world, Facebook at Work goes public. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Je Suis Charlie: How an App Got Approved in 1 Hour
With a deeply emotional news story making quick action necessary, Apple forgoes its usual App Store approval process.…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Cutting Through Complexity With Cartoons
Struggling to convey a complex message? It may be worth considering a more artistic approach. Plus: A low-tech…
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Marketing / CommunicationsArticleOver 5 years old
How One Association Went “Wild” To Stay Relevant
A bestselling memoir and its film adaptation have spurred growing interest in the Pacific Crest Trail. See how…
