Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Three H’s of YouTube
If you’re looking to enhance your association’s video success or expand its web presence, the so-called three H’s…
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Marketing / CommunicationsArticleOver 5 years old
Blast From the Past: Is 2015 the Year of the Chat Room?
It's been about two decades since the chat room was truly in vogue, but this year could prove…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Is It Time to Build an Association App?
Has your association resolved to build an app in 2015? Make sure you haven’t left key questions unanswered.…
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Marketing / CommunicationsArticleOver 5 years old
Trade Groups Spar Over Display-Ad Viewability
With advertisers struggling to ensure that their investments aren’t going to waste, ad groups have become increasingly focused…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Member Communication Tips From Santa
No joke—Santa can really teach you how to improve membership communication. Plus: the best ways to open a…
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Marketing / CommunicationsArticleOver 5 years old
Association Publishers Report Less Growth But Fewer Losses This Year
A new association publishing survey reveals revenue predictions for 2014, as well as industry trends over the last…
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Marketing / CommunicationsArticleOver 5 years old
What The Simpsons, at Age 25, Teaches About Licensing
From Bartman T-shirts to videogames—and everything in between—The Simpsons has been sold everywhere over the past quarter-century. The…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The State of Association Publishing
What's the latest prognosis for the association publishing industry? An extensive survey from Folio finds out, and the…
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Marketing / CommunicationsArticleOver 5 years old
The Association at the Center of The Interview’s Cancellation
Sony's unprecedented decision to cancel all screenings of the Seth Rogen comedy The Interview came after major movie…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Rethink PowerPoint Presentations With Sway
Microsoft releases a preview of its new presentation app, Sway. Plus: a refreshing spin on your Instagram photos.
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Marketing / CommunicationsArticleOver 5 years old
A Major Sony Hack Question: Where’s the MPAA?
Major information leaks rooted in a hacking incident involving Sony Pictures have been all over the press in…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Was KONY 2012 a Cautionary Tale?
Invisible Children, the nonprofit behind the mega-viral video that drew attention to Ugandan rebel leader Joseph Kony, scales…
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Marketing / CommunicationsArticleOver 5 years old
Associations Aren’t Putting Any Spin on the Dangers of Laundry Pods
The American Cleaning Institute and the Coin Laundry Association are partnering to help educate Laundromat users about the…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Dangers of Diversification
Why associations shouldn't mistake broadening the audience for growth. Also: an ad by Apple that'll get the waterworks…
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Marketing / CommunicationsArticleOver 5 years old
American Bar Association Launches Publishing Arm for Aspiring Grishams
The American Bar Association recently launched a new trade imprint that will publish legal fiction and nonfiction books…
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Marketing / CommunicationsArticleOver 5 years old
Oh, Christmas Tree Industry: Keeping a Holiday Tradition Fresh
The National Christmas Tree Association says not to worry, there is no Christmas tree shortage. But the group…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Lessons of the Top YouTube Ads of 2014
What associations can learn from the biggest brand successes on YouTube. Plus: How are your intellectual property protections?
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Marketing / CommunicationsArticleOver 5 years old
Country Music Association’s Marketing Pitch: We’re Authentic
With large audiences and wide musical appeal, the Country Music Association is pushing hard on the marketing angle…
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Marketing / CommunicationsArticleOver 5 years old
New Communications Guide Offers Clarity on Ebola Messaging
To provide consistent, accurate messaging about Ebola should another case be diagnosed in the United States, the Association…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Members Want to Know the Benefits
An association marketing pro notes the danger of a key messaging disconnect when discussing member benefits. Also: why…
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Marketing / CommunicationsArticleOver 5 years old
Learn to Leverage External Communities Like Doximity
As the online physicians' network Doximity continues to grow, the Society of Hospital Medicine aims to help members…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Police Organizations: At the Center of a Storm
How the National Association of Police Organizations has managed two high-profile cases involving deaths of unarmed citizens at…
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Marketing / CommunicationsArticleOver 5 years old
Local, Exotic, Pickled: Associations Share 2015 Food Trends
The National Restaurant Association and Specialty Food Association predict that greek yogurt is out, but local, fresh food…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: What Email Marketing Did for #GivingTuesday
A top email marketing firm notes that, in one key metric, #GivingTuesday topped Black Friday and Cyber Monday…
