Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Preventing a Traffic-Drop Freakout
Hold off on sounding the alarm when your association's internet traffic takes a dip and learn how to…
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Marketing / CommunicationsArticleOver 5 years old
Egg Campaign Goes Over Easy With Side of Kevin Bacon
In a new ad campaign with the American Egg Board, the Hollow Man star suggests that the right…
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Marketing / CommunicationsArticleOver 5 years old
Hermit Crab Association Reshapes Baseball Team’s Planned Giveaway
The Southern Maryland Blue Crabs planned to give a free hermit crab to the first 1,000 fans to…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: YouTube Offers a Glimpse Behind the Scenes
The world’s most popular video service is launching a new effort to inform organizations about how to use…
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Marketing / CommunicationsArticleOver 5 years old
Report: March Madness All About Big Bets
The American Gaming Association reports that college basketball’s biggest month is going to drive $9 billion in bets…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: The Details Behind the Net Neutrality Decision
Weeks after making the landmark vote, the FCC has released its full decision to the public. (You'll want…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Be Camera Shy: Making The Case for Instagram
The visual social media platform Instagram continues to rise in popularity. Here’s a look at how some associations…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Post-Gigaom Publishing Landscape
The end of a prominent technology blog presents a cautionary tale for publishers. Plus: an equation built to…
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Marketing / CommunicationsArticleOver 5 years old
Research in Hand, Chemistry Council Says BPA Is Worth Fighting For
A new ad campaign by the American Chemistry Council highlights recent research by government agencies showing that bisphenol…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: First Impressions in Customer Service
When dealing with concerns, complaints, or questions, a new study highlights the importance of immediate resolution. Plus: a…
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Marketing / CommunicationsArticleOver 5 years old
Going Viral: Meetings Mean Business Joins BuzzFeed Community
When it comes to creating viral content, one name stands out: BuzzFeed. Rather than try to mimic the…
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Marketing / CommunicationsArticleOver 5 years old
”SPIKE” Your Marketing Efforts To Take Them To The Next Level
PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy,…
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Marketing / CommunicationsArticleOver 5 years old
Alzheimer’s Association in the Spotlight at Academy Awards
The Oscars stage gives winners an opportunity to talk about causes that are near and dear to them.…
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Marketing / CommunicationsArticleOver 5 years old
How the NFL Referees Association Got Wrapped Into “Deflategate”
The organization that represents pro football referees gave ESPN an earful after a report appeared to tie referees…
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Marketing / CommunicationsArticleOver 5 years old
American Gaming Association’s Office Reflects Casino Industry Pride
When it moved into its new offices earlier this year, the American Gaming Association ensured that the space…
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Marketing / CommunicationsArticleOver 5 years old
Adobe Photoshop: An Image-Editing Legend’s Milestone Day
Twenty-five years ago, Adobe Photoshop entered our lives—and it's been making our photos look better ever since. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Where Do You Lie On The Digital Transformation Spectrum?
While two associations recently announced plans to bolster strategies to keep pace with the digital transformation, a new…
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Marketing / CommunicationsArticleOver 5 years old
Report: How Nonprofits Are Using Digital Platforms
A new survey of nonprofit professionals finds that many nonprofits can see the advantages of digital outreach but…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Life Lessons From David Carr
Wisdom and translatable, down-to-earth insights from the legendary media critic, who died Thursday night. Plus: The latest on…
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Marketing / CommunicationsArticleOver 5 years old
Report: Companies Not Utilizing Social Media for Product Recalls
A new report from the consumer advocacy group Kids In Danger notes that, while deaths and injuries from…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Facebook Jumps Into Threat-Sharing Game
Facebook’s newest social network is for cybersecurity threats, not friends.
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Marketing / CommunicationsArticleOver 5 years old
Behind the Scenes: American Institute of Architects’ New Campaign
Robert Ivy, CEO of the American Institute of Architects, shares some insight on the collaboration and thinking that…
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Marketing / CommunicationsArticleOver 5 years old
For PMMI, New Media Group Is About More Than Publications
PMMI beefed up its digital offerings with the purchase of Summit Media Group last fall. Since then, the…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Doing an Interview? Skip the Pitch
A public relations expert emphasizes that you should be ready to offer expertise, not a sales pitch, when…
