Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Spotify: Use Your Data to Tell a Story
How Spotify utilized the information it gathers about its customers’ listening habits to offer up some fascinating facts…
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Marketing / CommunicationsArticleOver 5 years old
World AIDS Day: Turning Disaster into Opportunity
How some quick thinking (and a couple of powerful friends) helped the rock band U2 save a World…
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Marketing / CommunicationsArticleOver 5 years old
Retail Federation Sees Bright Side of Black Friday Sales Slide
While there was a 5.2 percent decline in Thanksgiving-weekend shoppers from 2013, the National Retail Federation says that…
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Marketing / CommunicationsArticleOver 5 years old
Girl Scouts’ Digital Cookie Keeps Selling in Members’ Hands
Thin Mint lovers, rejoice! The Girl Scouts of the USA is ready to bring a longtime financial workhorse…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The State of Nonprofit Newsletters
Some early newsletter insights from the 2015 Nonprofit Communications Trends Report emerge. Plus: a new tool designed to…
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Marketing / CommunicationsArticleOver 5 years old
Comings and Goings: November/December 2014
A roundup of new hires and other personnel moves in the association industry.
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My… BikeConsole Smart Mount
Sure, you can take your smartphone with you on your commute in the car or subway, but this…
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Marketing / CommunicationsArticleOver 5 years old
Study: We Don’t Upgrade Our Tablets Very Often
A new research report suggests that the tablet boom is over—especially for the iPad. Also: what a well-timed…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Helping Realtors Optimize Their Online Presence
The National Association of Realtors is giving members web tools to boost their .realtor domains.
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Marketing / CommunicationsArticleOver 5 years old
Seeing Green: Marijuana Shops Try Making Black Friday Their Own
Colorado’s legal marijuana industry may still be in its infancy and facing tough marketing restrictions, but that hasn’t…
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Marketing / CommunicationsArticleOver 5 years old
Farm Bureau: Families Will Spend More on Thanksgiving Dinner This Year
An informal survey by the American Farm Bureau Federation found that the average cost of a Thanksgiving Day…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Apple Turns (RED) for the Holidays
Apple's latest Product(RED) campaign pulls in a number of popular apps. Also: Not all turkeys are created equal.
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Time to Rethink What’s Possible
It's easy to look at something that's long been consistent and reliable—such as email marketing—and think you've mastered…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Let Your People Speak for Your Brand
A brand-first approach doesn't work so well on social media. Fortunately, plenty of humans work for you behind…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: New Media Lessons That Associations Should Heed
How nonprofits can keep a place at the table, even as the media world constantly changes. Also: Even…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Algorithms Are Invading the Workplace
Could we all eventually be taking orders from finely tuned computer algorithms? One tech writer explores the possibility.…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Drop Facebook Like a Bad Habit?
A top research firm makes the case that it may be time to put more energy into internal…
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Marketing / CommunicationsArticleOver 5 years old
Chew on This: Texas Beef Council Aims for Millennials
With the beef industry struggling to break through to a younger audience, industry marketing groups are working extra…
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Marketing / CommunicationsArticleOver 5 years old
Uber: The Risks of Arrogance
The ride-sharing company Uber is learning the hard way this morning that riding a high horse is not…
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Marketing / CommunicationsArticleOver 5 years old
Google Glass: The Glasslash Begins
Why one regular Google Glass user (who happens to write for Mashable) gave up his device. Also: Meet…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Facebook Cracks Down on Promotional Posts
The world’s biggest social network is souring on promotional posts, and your association could be impacted. Plus: The…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The City With the Best Wireless (Hint: It’s Windy)
Chicago tops the list of large cities with the best wireless access, beating out a number of event…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Extreme Makeover, Nonprofit Edition
A Florida nonprofit receives $100,000 in free marketing help, and looks all the snazzier for it. Also: A…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Best TED Talks for Association Pros
There are countless TED and TEDX Talks to listen to, so separate the wheat from the chaff with…
