Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Social Media’s Yin and Yang
We need it for productivity, but it's a maddening distraction. How can you balance the two poles of…
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Marketing / CommunicationsArticleOver 5 years old
British Booksellers Prepare for a Super Thursday
With 315 books hitting the shelves this week, making this Thursday the busiest day on Britain's literary calendar,…
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Marketing / CommunicationsArticleOver 5 years old
Disney’s MyMagic+ Wrist Strategy: All Ears?
Walt Disney World scores big attention and easy traceability with its MyMagic+ wristband.
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Marketing / CommunicationsArticleOver 5 years old
Talking Tech: Digital Maturity Matters
Mark Gregor, CEO of digital web agency Velir, and Adam Ribaudo, Velir’s VP of account management, explain “digital…
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Marketing / CommunicationsArticleOver 5 years old
Rules of Engagement: How to Host Live Web Chats
Key practices for member service via live web chats.
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Marketing / CommunicationsArticleOver 5 years old
Meetings Memo: Personal Agenda
Power your conference marketing with personalization.
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Marketing / CommunicationsArticleOver 5 years old
Subtle Techniques: Small Is the New Big
How subtle techniques can help you change others’ behaviors and attitudes at work and at home.
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Marketing / CommunicationsArticleOver 5 years old
Country Music Association: Tuned In to Members
Country Music Association CEO Sarah Trahern on how to best serve both members and listeners.
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Marketing / CommunicationsArticleOver 5 years old
Halloween Traditions Vary By Generation, Confectioners Say
Looking for the best candy on the block this Halloween? (Hint: Pay your baby boomer neighbors a visit.)…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: When a Speaker Proves Less Relevant Than Expected
An association CEO rants about a presenter gimmick—and why it’s not particularly relevant to his leadership needs. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Evernote Gets Clean and Simple
After taking it on the chin from a user, the note-taking giant learns a thing or two about…
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Marketing / CommunicationsArticleOver 5 years old
Three Tips For Producing Online Video From a Popular YouTube Host
Launching a new video? Emily Graslie, host of the online educational series The Brain Scoop, shared a few…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Reader Attention, the New Online Metric
Analytics experts, brace yourselves for another shift in the way you track online audiences. Plus: How an event…
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Marketing / CommunicationsArticleOver 5 years old
How Wheat Producers Counteracted a GMO Crisis
Facing a controversy that could have damaged industry efforts to introduce GMOs to the U.S. wheat supply, two…
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Marketing / CommunicationsArticleOver 5 years old
New Tool Captures Print and Digital Magazine Consumption
To account for changes in how people read magazines, the Association of Magazine Media launched a new audience-measurement…
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Marketing / CommunicationsArticleOver 5 years old
DuckTales: How to Revive Old Ideas
How two old-school cartoons have managed to keep things fresh with the help of the occasional twist. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Customer Service Broken? Your Technology Probably Is, Too
The cable and internet giant Comcast is in the middle of a major shift on customer service, after…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Aims Beyond Its Borders With New Ad Offering
The company's retooled ad targeting platform, Atlas Solutions, offers something that many ad providers want—more details on the…
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Marketing / CommunicationsArticleOver 5 years old
Skip the Sales Pitch: How Destinations Can Leverage Content Marketing
Content marketing isn’t just a buzz-phrase. According to a new report, it’s a way for convention and visitor…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Softball, Biotech-Style
How one industry group leveraged softball to boost membership camaraderie—and it worked so well that the league spun…
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Marketing / CommunicationsArticleOver 5 years old
Creating Change: You Don’t Have to Reinvent the Wheel
When the opportunity exists to improve a product or service for your members, be sure you go about…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: A Transatlantic Flight to Combat Climate Change
The UN begins its climate change summit, and the airline industry is making its stance known. Plus: A…
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Marketing / CommunicationsArticleOver 5 years old
Airport Group Highlights Members With Fresh Deck of Trading Cards
Taking advantage of the lasting popularity of memorabilia related to IATA codes, Airports Council International—North America is working…
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Marketing / CommunicationsArticleOver 5 years old
Financial Services Roundtable Steps Back From Consumer Bureau Fight
The Financial Services Roundtable, led by onetime politician Tim Pawlenty, rankled some feathers with the launch of a…
