Format
Articles
-
Marketing / CommunicationsArticleOver 5 years old
How Paid Distribution Can Push Your Content Further
A tech giant shows how to lead the way on content strategy through the clever use of paid…
-
Marketing / CommunicationsArticleOver 5 years old
Apple Backlash: British Music Retailers Declare War on U2
The Entertainment Retailers Association, a British trade organization spurned by the Irish rock superstars in favor of an…
-
Marketing / CommunicationsArticleOver 5 years old
‘Organic-Palooza’: Social Media Festival Highlights Organic Month
To get members and consumers more engaged on topics related to the organics industry, the Organic Trade Association…
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Careful With That Year-Round Event Marketing
Just because you want to give your attendees a piece of your event year-round doesn't mean they want…
-
Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Pushing Proactive Customer Service
When it comes to addressing members' concerns, why wait until people complain if you're aware of the problem?…
-
Marketing / CommunicationsArticleOver 5 years old
Newspaper Contest Aims to Prevent Texting and Driving Among Teens
To help spread the word about the dangers of texting while driving, the South Carolina Press Association and…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Chromebooks Learn to Speak Android
Google's barebones desktop platform learns a few tricks from its mobile platform. Also: some impressive print ads that…
-
Marketing / CommunicationsArticleOver 5 years old
Super Mobility Week: If You Can’t Beat ‘Em, Screen ‘Em
CTIA: The Wireless Association didn't counter-program against the Apple iPhone 6 announcement—it literally screened the livestream at Super…
-
Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Debut of Twitter’s “Buy Now” Button
Twitter is about to be populated with more commerce, and associations stand to benefit. Plus: what to consider…
-
Marketing / CommunicationsArticleOver 5 years old
Press Association on the Hunt for Vietnam Service Member Photos
As part of a national memorial project, the Kansas Press Association is joining other state press associations around…
-
Marketing / CommunicationsArticleOver 5 years old
iPhone 6, Apple Watch: What Apple’s Got Up Its Sleeve
The iPhone-maker aims for the fences with its latest device reveal. Has it succeeded? Also: The Online News…
-
Marketing / CommunicationsArticleOver 5 years old
An Unfortunate ISIS Association: One Nonprofit’s Acronym Problem
Many names have been used to describe the the jihadi terrorist organization recently dominating the news. Media organizations,…
-
Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How to Make Your Association a Media Star
Looking to bolster your association’s media presence? Take some advice from a pro. Plus: Brace yourself for the…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Limits of Cause Marketing
While brands can build up goodwill by joining with a nonprofit, they should be quick to remember who…
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Big Data Can’t Handle What We Do
Perhaps “big data” doesn’t work for associations because it’s not advanced enough to work beyond a macro scale,…
-
Marketing / CommunicationsArticleOver 5 years old
AudiobookMobile: Audio Publishers Push Reading With Your Ears
The Audio Publishers Association kicked off its largest consumer awareness campaign over Labor Day weekend, aiming to build…
-
Marketing / CommunicationsArticleOver 5 years old
Plastics and LEED Standards: How Conflict Turned To Cooperation
A onetime critic of the U.S. Green Building Council’s widely used certification program, the American Chemistry Council, is…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Creative Commons Just Got a Lot Bigger
The nonprofit storehouse run by the Internet Archive makes millions of images freely available on Flickr. Also: the…
-
Marketing / CommunicationsArticleOver 5 years old
Are We There Yet? Survey Looks at Family Road Trip Trends
Labor Day weekend is likely the last chance families have to hit the road together before fall schedules…
-
Marketing / CommunicationsArticleOver 5 years old
Idaho Dairy Farmers Push Back Against Media Censorship Claims
United Dairymen of Idaho moved quickly this week to respond to criticism that it had encouraged members to…
-
Marketing / CommunicationsArticleOver 5 years old
Music Industry Grapples With Street Date Debate
In an effort to fight piracy and regain some lost buzz, music-industry groups are hoping to release new…
-
Marketing / CommunicationsArticleOver 5 years old
Vintners Group Assists Earthquake-Rattled Wineries
After a magnitude-6.0 earthquake rocked northern California last weekend, one association is helping local wineries assess the damage…
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Why Your iPhone’s Battery Life Stinks
Apple offers a recall for iPhone 5 users. Also: Instagram launches a new video app with a trick…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Facebook Wages War Against Clickbait
If you’re posting content on Facebook, don’t go out of your way to encourage your audience to click.…
