Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Report: Families Slower to Buy Back-To-School Gear This Year
With an eye out for deals, families are slow to jump into the stores for back-to-school needs for…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How to Curate Like a Pro
When it comes to influencing conversations and informing members, curation is a valuable talent. But where do you…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: The Secret to Getting Acquired By Google
The tech giant's test when considering an acquisition—and how it can apply to your association's own marketing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Pro Tips on Pitching Media
Effective PR can help associations stand out as leaders and experts in their respective industries. Veteran PR professional…
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Marketing / CommunicationsArticleOver 5 years old
The CIO and CMO Are Learning to Work Together
A set of new studies show that, despite lingering issues including communication challenges and funding concerns, marketing and…
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Marketing / CommunicationsArticleOver 5 years old
“Shark Week” Has Researchers Fighting a Wave of Myths
For shark biologists, Discovery Channel’s annual week dedicated to the ocean prowlers is both a blessing and a…
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Marketing / CommunicationsArticleOver 5 years old
Study: The Press Release Is Not Dead
Despite the glut of information available to almost anyone, many journalists still rely on the press release and…
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Marketing / CommunicationsArticleOver 5 years old
The Future of USB: The Story Behind the Little Port That Could
Since becoming common on computers nearly two decades ago, the Universal Serial Bus has turned into a do-everything…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Business Lessons from the Mason Jar
How an old-school object made a comeback with the public, even though the nature of its popularity had…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Crowdfunding on the Front Lines
How one startup turned user suggestions into a way to fund breaking news coverage. Also: event-specific terminology you…
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Marketing / CommunicationsArticleOver 5 years old
Media Groups Condemn Arrest of Reporters During Ferguson Protests
As locals and police continued to clash in a small St. Louis suburb this week, two journalists on…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Happy Birthday From Your Favorite Marketer
Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. Also: why your…
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Marketing / CommunicationsArticleOver 5 years old
Internet Explorer: The Outdated-Browser Blues
Microsoft changes its strategy on Internet Explorer support to encourage its customers to use the latest versions. Also:…
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Marketing / CommunicationsArticleOver 5 years old
At 70 Years Young, Smokey Bear Is Still Hot
Since August 9, 1944, Smokey Bear has been spreading the word about wildfire prevention. The groups behind the…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Email Designs to Inspire You
An array of email designs that could give you ideas for your own marketing messages. Also: Take a…
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Marketing / CommunicationsArticleOver 5 years old
Behind the Scenes of the Mushroom Council’s ‘Blendability’ Campaign
The Mushroom Council offers a look into its efforts to get more fungus onto your plate—by beefing up…
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Marketing / CommunicationsArticleOver 5 years old
How Three Associations Are Clearing The Air In Colorado
Demonstrating the powerful change associations can bring about when working together, three Colorado groups have partnered to help…
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Marketing / CommunicationsArticleOver 5 years old
Feeling Heat from Auto Dealers, Credit Union Squashes Ad Campaign
The tough wording a Florida credit union used in an auto-loan-markup campaign came back to haunt it after…
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Marketing / CommunicationsArticleOver 5 years old
Scrabble Dictionary Expands for the Internet Age
The North American Scrabble Players Association, working in tandem with Merriam-Webster, helped pinpoint 5,000 new words for the…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Clarity in a World of Acronyms
When talking about your association to the outside world, don't forget to ditch the jargon. Also: what you…
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Marketing / CommunicationsArticleOver 5 years old
A Tiny Reminder of the Value of Experiments
Don’t let the recent headlines fool you: Online experiments, when done well, are plenty effective and might teach…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Lessons From a Customer Service Fail
A hotel learns the hard way that you can't strong-arm people out of posting negative Yelp reviews. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Don’t Be Afraid To Surprise Your Members
How one Canadian bank won customers over by giving its ATMs an extra kick. Also: a useful tool…
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Marketing / CommunicationsArticleOver 5 years old
National Safe Boating Council: Life Jackets by the Boatload
Going for a record, the National Safe Boating Council offers a message about safety.
