Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
I can’t Live Without My… Skitch App
See something, share something with this app that allows users to annotate, save, and send images and screen…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Apartment Building
Two rivals join forces to make industry data on the apartment industry compelling.
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Marketing / CommunicationsArticleOver 5 years old
Brought to You By … Eggs
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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Marketing / CommunicationsArticleOver 5 years old
Automobile Alliance Reminds Parents of Hot Car Dangers With Decals
As part of its efforts with the Safe Kids initiative and just in time for National Heat Stroke…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The New Face of Bitcoin
The Bitcoin Foundation goes bold with its site redesign. Also: how one association has managed to bring thousands…
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Marketing / CommunicationsArticleOver 5 years old
Association Helps Veterinarians Get Their Day in the Sun
A wing of the American Veterinary Medical Association just announced final public voting for the “America’s Favorite Veterinarian”…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Here’s What They Want to Call Generation Z
Find the term "millennials" an annoying catch-all? Brace yourself: It's nothing compared to the term being used for…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Say No to Wine and Cheese, Nonprofits
Why nonprofit donor events need to get beyond simply being fancy-schmancy affairs. Also: A generational expert talks up…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: For Different Ideas, Hire Differently
If innovation is drying up in your organization, maybe it’s time to shake up your hiring choices. Also:…
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Marketing / CommunicationsArticleOver 5 years old
IATA: Air Travel Still Safe, Despite Tragic Week in Aviation
In the wake of three deadly crashes just days apart, the International Air Travel Association points to improved…
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Marketing / CommunicationsArticleOver 5 years old
USA Swimming Dives Head First Into Bold New Ad Campaign
The governing body that represents the swimming field during the Olympics wants to get kids interested in the…
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Marketing / CommunicationsArticleOver 5 years old
Content Marketing: How Weird Al Won by Spreading the Wealth
Last week, pop parodist “Weird Al” Yankovic took over the internet with a series of clever music videos.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Customization in the Age of Limited Resources
Members want more options, but there's only one of you. What do you do? Also: The benefits of…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The Story Behind the New Yorker Redesign
How do you renovate an old, storied brand? And how does an illustrious history complicate efforts to move…
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Marketing / CommunicationsArticleOver 5 years old
Falling Into Instagram: The National Retail Federation’s Gap Takeover
In a move designed to help draw attention to retail's career prospects, the industry's trade group handed its…
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Marketing / CommunicationsArticleOver 5 years old
State Troopers Held a Beauty Contest for Their Cruisers
To help instill camaraderie among state troopers throughout the country, as well as generate a little publicity, the…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Google Analytics on the Go
The search giant's popular traffic-tracking platform heads to the iPhone—years after the company launched an Android version. Also:…
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Marketing / CommunicationsArticleOver 5 years old
The Album’s Future: Where Taylor Swift and the RIAA See Eye-to-Eye
Taylor Swift got a few knocks over a recent column she wrote about the future of the music…
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Marketing / CommunicationsArticleOver 5 years old
Power Words: Add More Authority to Your Phrasings
A few shining examples of words that can add more authority to the messages you write. Also: musical…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Private Doesn’t Mean Antisocial
Not all conversations about your association or its field are taking place on the public web. Also: Keep…
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Marketing / CommunicationsArticleOver 5 years old
Corporate Travel Buyers: New TSA Rules Really, Really Confusing
In a recent email survey of its members, the Association of Corporate Travel Executives found that corporate travel…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Last Call for Net Neutrality Comments
The Federal Communications Commission, citing website downtime, extends the final deadline for public comments on its open-internet proposal.…
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Marketing / CommunicationsArticleOver 5 years old
#LAstory: How Discover Los Angeles Won Instagram
The Los Angeles Tourism & Convention Board's recent ad campaign "What's Your L.A. Story?" got a lot of…
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Marketing / CommunicationsArticleOver 5 years old
Online Communities: Oh, a Wise Guy, Eh?
New research suggests a path for online communities beyond the wisdom of the crowds. Also: what happens when…
