Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What Got People Talking At MMCC 2014
The tech tools that were the talk of the 2014 Marketing, Membership & Communications Conference. Also: The things…
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Marketing / CommunicationsArticleOver 5 years old
Content Marketing Pro to Associations: It’s Time to Get Strategic
Associations have embraced the business of content marketing, but there have been growing pains along the way. According…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Don’t Let Self-Doubt Drag You Down
Advice on how fears and concerns about your work can be used to your advantage. Plus: A call…
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Marketing / CommunicationsArticleOver 5 years old
Anthony Shop: Align Your Association’s Culture With The 21st Century
Anthony Shop, co-founder and chief strategy officer at Social Driver, outlined three techniques associations can use to help…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Of Course You’re Online. Now Update More!
Having an association website isn’t enough; you have to update it. Also: the opening day of #MMCCon.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pull Out Your Color Wheel
The psychological influence of color on buying decisions. Also: how a quick thank you can boost engagement with…
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Marketing / CommunicationsArticleOver 5 years old
The Sweet Spot for Air Travelers: Seat 7F?
According to a British airline, 7F is generally the first seat to go. But there are perks for…
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Marketing / CommunicationsArticleOver 5 years old
Father’s Day: The Holiday That Gets No Respect?
According to the National Retail Federation, the dad-focused holiday doesn’t really inspire too much in the way of…
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Marketing / CommunicationsArticleOver 5 years old
What to Consider When Considering Email Security
Last week, Google did everyone a favor by calling out competitors sporting weak email encryption. But the initiative…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Your Elections Drive Data
Members taking part in your elections can help bring to light important details about what’s working in your…
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Marketing / CommunicationsArticleOver 5 years old
For News, Business Leaders Still Prefer Email, Study Says
Email newsletters, that is. A new survey of almost 1,000 executives found that most are plucking their news…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Secret Value of Online Comments
Don't discount your commenters. They may be tipping you off to important things you should be hearing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Instagram Moves Beyond Filters
The popular social network adds additional photo-editing capabilities to the newest version of its app. Also: why protecting…
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Marketing / CommunicationsArticleOver 5 years old
As Hurricane Season Arrives, Associations Offer Preparedness Tips
It’s almost summer, and that means the beginning of hurricane season along the East Coast and Gulf of…
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Marketing / CommunicationsArticleOver 5 years old
Member Communication: Give Your Messages a Personal Touch
The value of personalization in member communication. Also: Make sure you know what you're getting into with WiFi…
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Marketing / CommunicationsArticleOver 5 years old
Is Your Social Marketing Strategy Going Stale?
A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: iOS 8 and Its Association Applications
A lack of killer new devices from Apple at WWDC, but some useful tools for associations. Plus: a…
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Marketing / CommunicationsArticleOver 5 years old
Employers’ Need for Stricter Social Media Policies Increasing
A new survey finds employers are becoming more likely to discipline employees who misuse social media at work…
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Marketing / CommunicationsArticleOver 5 years old
Push It Real Good: Heart Association, DJ Earworm Build CPR Awareness
With the help of popular mixologist DJ Earworm, the American Heart Association aims to keep hearts beating and…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My… GroupMe App
Coordinate group activities or chat with your friends, relatives, and coworkers with this social networking app.
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing Study: For More Clicks, Use Fewer Words
Does your email marketing need a boost? A new report highlights some of the latest email trends and…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Tweet That Took 45 Days to Construct
There are types of social media that are foolproof, and then there are others that take a lot…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Groups Join Forces, Century-Long Legacies
The Association of National Advertisers, one the oldest trade groups in the advertising industry, announced plans acquire the Brand Activation…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: How the Password Came to Exist
The man who invented modern computer passwords says they’ve gotten out of hand. Also: a marketing campaign blast…
