Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
National Speakers Association Scraps Name Change After Outcry
After announcing its rebranding this month, the National Speakers Association found itself backing away from the move in…
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Marketing / CommunicationsArticleOver 5 years old
The Energy Industry’s New Approach to Fracking: Building a Dialogue
In an effort to help burnish the image of a practice that has faced concerns over both safety…
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Marketing / CommunicationsArticleOver 5 years old
Journalists to Obama Administration: Where’s the Transparency?
Despite early pledges by the president to improve the government’s handling of reporters, a number of journalist groups…
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Marketing / CommunicationsArticleOver 5 years old
The New Yorker: ‘Free’ As a Data-Gathering Expedition
Why The New Yorker decided it would start giving away its stories for free—for a little while. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Everyone Loves Complaining About Politicians
A newspaper association taps its members to build a list politicians don't want to be on. Also: business…
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Marketing / CommunicationsArticleOver 5 years old
Three Things You Should Consider Before Building a Mobile App
Building an app-based offering around your association’s interests could put your message out there in a whole new…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Instagram’s Visual Potency
The Fourth of July offers an explosive reminder of the impact of images–and the tool best suited for…
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Marketing / CommunicationsArticleOver 5 years old
Smart Snacks in School: Vending Machine Industry Gears up For Changes
A new regulatory change limiting what vending machine operators can put in machines located in schools could've been…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Battle of the Tweets
A new tool highlights what fuels retweets on Twitter. Plus: how Vine may bring you back in the…
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Marketing / CommunicationsArticleOver 5 years old
As Canada’s Anti-Spam Law Hits, Groups Warn of Side Effects
With a restrictive new law limiting the type of online marketing that organizations can send to Canadian consumers,…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Boost Your Membership With Effective Communication
Just because they're members doesn't mean they're listening. A public relations bigwig speaks about how to change that.…
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Marketing / CommunicationsArticleOver 5 years old
Your Online Audience Deserves Better Than a Stream of Clickbait
Cheap, eyeball-grabbing online content is good for traffic, but are traffic numbers really your goal with content marketing?…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: What’s a Webinar, and What Isn’t?
If your association is holding webinars and charging for them, should they be called webinars? Plus: why you…
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Marketing / CommunicationsArticleOver 5 years old
Digital Advertising Alliance Brings Opt-Out Tools to Mobile Devices
With privacy questions continuing to linger for the industry, the Digital Advertising Alliance announced last week that it…
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Marketing / CommunicationsArticleOver 5 years old
Relaxing Habits: Free Your Mind and the Rest Will Follow
Tips on how to encourage relaxing habits after you’ve left work for the day. Also: how one association…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The New Face of YouTube Messages
Communication within YouTube is about to get another makeover. Plus: How your association could fit into a Box.
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Marketing / CommunicationsArticleOver 5 years old
Does Social Media Get Consumers to Buy? Not Much, Study Says
Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new…
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Marketing / CommunicationsArticleOver 5 years old
Note to Marketers: Don’t Forget Consumers Over Age 50
That's the finding of a new survey focused on the older age group, which notes that many respondents…
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Marketing / CommunicationsArticleOver 5 years old
Want Free WiFi, Conference Pros? Stay at a Cheap Hotel
That's the surprising finding of a new study by Hotel WiFi Test, which ranks Quality Inn—a bargain brand—as…
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Marketing / CommunicationsArticleOver 5 years old
Web-Browsing Habits: You Need Fewer Tabs in Your Life
Why a one-tab strategy might be worth considering for your web-browsing habits. Also: MMCC attendees reflect on the…
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Marketing / CommunicationsArticleOver 5 years old
Not Just “Geeks”: Get a Better Understanding of Your IT Department
As a session at ASAE's 2014 Marketing, Membership & Communications Conference highlighted, for all the skills your IT…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Honoring the Top Workplaces in Washington, DC
Find out the best workplaces in one of the nation's largest hubs for associations. Plus: a new tool…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Another Take on Association Content Marketing
Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Amazon Lights a Mobile Fire
The online retailer's first smartphone makes up for its late market entry with an attention-grabbing new feature. Also:…
