Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
After Thailand Military Coup, Tourism Industry Tries Staying Upbeat
The worsening political situation in Thailand has hurt the country’s massive tourism business, but the Thai Hotels Association…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Communication: Speak Your Members’ Language
The importance of making your marketing communication useful for your members starts with an approach that matches their…
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Marketing / CommunicationsArticleOver 5 years old
A Peek Into Some of the Latest Association Sponsorship Trends
Based on the findings of a recent state of association sponsorship survey, one expert takes a deeper look…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Membership Tips From digitalNow
A conference featuring some of the best and brightest in the association space homes in on membership advice.…
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Marketing / CommunicationsArticleOver 5 years old
Reports: Summer Travel Starting Off on a Sunny Note
Recent reports show that travel by air and on America's highways is likely to surge during the summer…
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Marketing / CommunicationsArticleOver 5 years old
The Meat Industry’s Challenge: Marketing to Millennials
With young adults being so interested in how their food is made, the meat industry is having a…
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Marketing / CommunicationsArticleOver 5 years old
Creative Cloud: When the Cloud Gets Stormy, Grab an Umbrella
Last week, Adobe put nearly 2 million customers in a tight spot after its Creative Cloud suite went…
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Marketing / CommunicationsArticleOver 5 years old
Frozen Food Pushes “Frozen. How Fresh Stays Fresh” Campaign
With the launch of its "Frozen: How Fresh Stays Fresh" campaign, the American Frozen Food Institute hopes to…
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Marketing / CommunicationsArticleOver 5 years old
What Community Managers Can Learn From George R.R. Martin
The author is far more old-school techie than your average social media user, but his online community of…
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Marketing / CommunicationsArticleOver 5 years old
Conference Circuit: Chatting About the Communication Conference
Experts gather in Seattle to discuss the brave new world of 21st century communication. Plus: A conference that…
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Marketing / CommunicationsArticleOver 5 years old
Wanna Become a Google Glass Explorer? Buy Your Way In
Google Glass wannabes, pull out your credit cards, because everyone's favorite wearable is now for sale. Also: why…
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Marketing / CommunicationsArticleOver 5 years old
Canada Anti-Spam Law Could Make Online Marketing More Onerous
A new anti-spam law about to take effect in Canada is described as one of the world’s toughest,…
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Marketing / CommunicationsArticleOver 5 years old
Super Bowl Ads: What Makes a Video Shareable Online, Anyway?
According to a new white paper analyzing this year’s Super Bowl ads, the things that work well on…
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Marketing / CommunicationsArticleOver 5 years old
Online Video Keeps Growing, Says Marketing Report
A new report from the Web Video Marketing Council takes a look at some of the latest trends…
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Marketing / CommunicationsArticleOver 5 years old
TV Meteorologists to Help Explain Climate Change
President Obama is asking TV weathercasters to help disseminate information on climate change. Recent research published by the…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Persuade Like a Hostage Negotiator
A former FBI official explains how the right line of questioning can help you win an argument. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: How to Keep the Visionary In Check
They may be brilliant, but they can be quite frustrating, too. Some thoughts for communication managers for ensuring…
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Marketing / CommunicationsArticleOver 5 years old
Learn From Martin O’Malley’s Reddit Malady
How one big-name public official—the governor of Maryland—got Reddit really, really wrong this week. Also: How a social…
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Marketing / CommunicationsArticleOver 5 years old
Community Managers: Avoid an Eternal September of Your Own
Online communities change all the time, and sometimes they bring in changes that aren't necessarily welcome to the…
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Marketing / CommunicationsArticleOver 5 years old
How to Use Storytelling to Help your Branding
An association's brand is more than just a logo---it's the stories people tell about you. Are you listening…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Doing More With Less on Social
How nonprofits can think outside the box on their social efforts. Plus: When to send that Facebook post.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Facebook Organic Reach Continues to Slide
Your association's ability to reach readers is in a precarious position. Plus: Updates from the world's biggest social…
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Marketing / CommunicationsArticleOver 5 years old
Create Visual Content: Visual Cues for Nondesigners
A few useful apps that could help you create visual content quickly without the design know-how. Also: Has…
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Marketing / CommunicationsArticleOver 5 years old
Does Your Association Have Trust Issues?
A new survey from the American Psychological Association found that workers’ trust of their employers is somewhat lagging,…
