Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Marketing Campaign: Don’t Mess Up the Follow-Through
An event expert shares what steps to avoid when rounding up guests for your event via e-mail. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Meet Your New Twitter Profile
Twitter takes a page from Facebook's playbook and gives profiles a new look. Also: A new online security…
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Marketing / CommunicationsArticleOver 5 years old
Art Everywhere: Outdoor Advertising Meets Art in a Big Way
Five major museums from around the country are offering up their best-known works as part of a countrywide…
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Marketing / CommunicationsArticleOver 5 years old
Wikipedia and the Redesign That Was Barely There
When the Wikimedia Foundation redesigned Wikipedia recently, the organization's developers did the minimum possible to refresh the look.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Tweet to Your Heart’s Content (With Context)
When taking on the role of a news outlet, be prepared to bring along an important tool—context. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Outdoor Industry Association Keeps an Ear Out for Members
To help its members stay current among the myriad conversations happening via social media, the Outdoor Industry Association…
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Marketing / CommunicationsArticleOver 5 years old
British Medical Association Adapts After Traffic Surge
With nearly a third of visitors checking out its website on mobile devices—and numbers surging in the past…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Potency of Expert Reviews
We all hope our events, publications, and outreach win over members, possible members, and the general public. So…
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Marketing / CommunicationsArticleOver 5 years old
Travel Insurance: Do You Need It, Anyway?
After a winter filled with cancellations and delays helped to drive travelers to buy more insurance, the question…
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Marketing / CommunicationsArticleOver 5 years old
New Money: Revamp Your Association’s Sales Efforts
Give your members the content they need and have your suppliers be the content experts, and everyone wins—association…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Comedians, Dogs Make 2014 a Year of Laughs
A calendar featuring dogs and comedians at local businesses becomes a big victory for one Humane Society in…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My… Samsung Galaxy Note II
The Samsung Galaxy Note II: A smart smartphone that anticipates your next move.
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Marketing / CommunicationsArticleOver 5 years old
Scarlett Johansson: When Good Celebrity Endorsements Go Bad
Lessons from a nonprofit that had a nasty public break-up with an A-list spokeswoman. Also: Design events for…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Good News for Cloud Computing Developers
Amazon and Google ratchet up their cloud computing price cuts. Also: The man behind #FollowFriday.
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Marketing / CommunicationsArticleOver 5 years old
Facebook and Gmail: Our Online Marketing Standbys Evolve
Maybe it's time to break up with Facebook entirely, one company suggests. Also: How Gmail is offering up…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Keep Your Nonprofit Communications Relevant
If your newsletter isn't on target with your readers, these tips might help. Also: Boost your nonprofit’s profile…
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Marketing / CommunicationsArticleOver 5 years old
American Diabetes Association Moves Catalog From Print to Digital
The new platform will allow the group to showcase its products in a variety of ways while reaping…
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Marketing / CommunicationsArticleOver 5 years old
Online Advertising’s Big Problem: 36% of Views Are Automated
Recent comments by the Interactive Advertising Bureau’s chairman suggest web traffic fraud is a serious threat to the…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The World Is Your Blog’s Oyster
What has been a tumultuous era for news outlets could present your association with a chance to raise…
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Marketing / CommunicationsArticleOver 5 years old
Study: If You’re Tweeting, Add a Photo For Higher Engagement
Looking to increase the number of retweets you’re getting? A new study by Twitter found that adding photos,…
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Marketing / CommunicationsArticleOver 5 years old
Antimalware Providers Aren’t Jumping From Windows XP so Quickly
With Microsoft about to end support of its dated Windows XP platform, the big question for end-users is…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Facebook’s Destined to Break Your Heart
Facebook appears headed for a major correction in the way it does organic social reach, and that may…
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Marketing / CommunicationsArticleOver 5 years old
Study: We’re Drinking Slightly Less Coffee, But It’s Fancier
The National Coffee Association of USA's newest report on coffee-drinking trends shows that the traditional coffee-maker approach is…
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Marketing / CommunicationsArticleOver 5 years old
Content Marketing: Don’t Just Focus on Yourself
Entice members to register for your events without sounding so self-serving. Also: Tips on how to inspire creativity…
