Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
AdSense 2.0? Mobile Ad Networks Become a Hot Commodity
With mobile advertising growing at a faster pace than other options, tech giants such as Twitter and Google…
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Marketing / CommunicationsArticleOver 5 years old
Auto Care Association: Why an Automotive Association Updated Its Brand
Aiming to clarify who exactly it represents, the Automotive Aftermarket Industry Association recently adopted a new name as…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Fully Engaged and Ready to Grow
A membership expert talks about a member experience that knocked her socks off. Also: a Silicon Valley human…
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Marketing / CommunicationsArticleOver 5 years old
Google+ and the Problem With Making Everything All About You
The search giant's social media offering may or may not be on the ropes after a major management…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Internet Explorer’s Latest Headache
Security experts sound the alarm on the popular browser because of an out-in-the-wild exploit. Also: the pitfalls of…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Bite-Size Association Outreach
Make your communication efforts better, faster, and more digestible. Also: the means to leverage your association's data.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Learning From a GSA Leader’s Downfall
A revealing look at one woman caught in a national scandal that directly affected the events industry. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Salesforce Brings Amazon’s Mayday Experience to the Enterprise
The company’s customer service platform, Service Cloud, is about to unleash an SOS button into the world of…
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Marketing / CommunicationsArticleOver 5 years old
The Big Limiting Factor of Remote Work: Communication Issues
Remote work, or at least flex time, is becoming a must-have for many younger employees. But making it…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Rethink Your Group Discussions
Kick a possible source of boredom out of your small group meetings. Also: What a marketing revolution means…
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Marketing / CommunicationsArticleOver 5 years old
Project Naptha: Copy and Paste Just Got Cooler
A new browser plug-in tries to solve a common problem online—extracting text embedded in an image—and gets pretty…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The NYPD’s Social Media Crossfire
A big-city police department's kerfuffle reminds us that, depending on the topic and the audience, social media campaigns…
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Marketing / CommunicationsArticleOver 5 years old
Pharmaceutical Firms Tackle Proposed FDA Social Media Guidelines
Trade groups and drug giants alike have raised significant concerns about proposed social media compliance rules from the…
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Marketing / CommunicationsArticleOver 5 years old
Hackathons: Why 30 Nonprofits Chose to Be Hacked
In three 24-hour hackathons, 30 nonprofits teamed up with teams of professional web developers who volunteered their time…
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Marketing / CommunicationsArticleOver 5 years old
Online Communication: Find Better Ways To Respond To Members
It's not them, it's you. Curb online communication flubs before you lose another member. Also: An executive explains…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Change Your Perspective on Facebook
Facebook is always changing, but for associations, that may not be a good thing. Plus: An opportunity to…
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Marketing / CommunicationsArticleOver 5 years old
Embezzlement: How to Give Members the Bad News
Associations that have experienced embezzlement recommend early and honest communication to maintain trust and support from members.
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Marketing / CommunicationsArticleOver 5 years old
Spillover: Heartbleed’s Big Lessons, One Drop at a Time
Heart beating fast enough yet? Last week's disclosure of the Heartbleed bug caught a lot of people's attention,…
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Marketing / CommunicationsArticleOver 5 years old
Association Putting a Fresh Face on Frozen Food
With sales on the decline, the American Frozen Food Institute is working to launch a new marketing campaign…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Early is Too Early to Go Social?
First-graders take their first social media steps in the classroom. Also: Save your e-newsletters from Gmail embarrassment.
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Marketing / CommunicationsArticleOver 5 years old
Four Things You Should Know About the Heartbleed Bug
An exploit that’s being called one of the worst security issues in the history of the internet was…
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Marketing / CommunicationsArticleOver 5 years old
For Comté Cheese Association, It’s All About Staying Fresh
As Comté cheese finds its footing in the U.S., the group representing makers and sellers of the French…
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Marketing / CommunicationsArticleOver 5 years old
Study: The CMO’s Role is Growing in Influence
Driving organizational revenue. Staying in front of customer issues. Responding to issues in real time. The chief marketing…
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Marketing / CommunicationsArticleOver 5 years old
How Much Do Your Employees Know About Their Benefits?
A new survey found many employees don’t read their employee handbooks. Here’s a look at how to better…
