Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Persistence Pays Off for Public Television Broadcasters
Despite the gloomy outlook for public broadcasting during the economic downturn, the Association of Public Television Stations stayed…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Ride-Sharing Isn’t Always Better
Sorry, guys: That ride-sharing app isn’t necessarily cheaper or faster than your average taxi. Also: Why you should…
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Marketing / CommunicationsArticleOver 5 years old
Social Marketers: Is Twitter Worth the Effort?
Some reasons why your association's Twitter efforts may not be soaring, and what's up with the social network's…
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Marketing / CommunicationsArticleOver 5 years old
Online Engagement: Take Small Talk Up a Notch
Online engagement keeps your members involved and gives them extra value. Also: Publicity professionals share pointers on how…
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Marketing / CommunicationsArticleOver 5 years old
March Madness, Nonprofit Style
An Indiana foundation is encouraging local residents to vote for their favorite area nonprofit organizations in a challenge…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Get Your Audiences Reading and Sharing
Uncover the emotional drivers behind the most popular content spreading across the internet. Also: rekindling the call for…
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Marketing / CommunicationsArticleOver 5 years old
What Can Associations Learn From Corporate Content Marketers?
Looking for new, engaging ways to distribute all that content you’re producing? Take some lessons from the for-profit…
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Marketing / CommunicationsArticleOver 5 years old
Google Your Association: If You Don’t Know, Now You Know
You might want to Google your association's name. Also: why more event planners should take Pinterest for a…
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Marketing / CommunicationsArticleOver 5 years old
Some Especially Great Ideas From Great Ideas 2014
Sometimes, the best lessons come from seeing how other organizations do things. From thinking differently about spaces to…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Complacency is not an Option
Why your social strategy shouldn’t stay so complacent. Also: New conference technology that turns anyone’s smartphone into a…
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Marketing / CommunicationsArticleOver 5 years old
Destinations Experiment With New Marketing Efforts
A look at how three U.S. destinations have unveiled new promotional campaigns to attract leisure and business travelers,…
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Marketing / CommunicationsArticleOver 5 years old
What Your Association Can Learn From Hillary Clinton
There may be some nuggets of wisdom to draw from a potential Democratic presidential frontrunner's past. Also: why…
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Marketing / CommunicationsArticleOver 5 years old
It’s Come to This: Microsoft Nags Windows XP Holdouts To Upgrade
In case you're still on Windows XP and have been otherwise living under a rock, Microsoft is about…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Maybe Facebook Marketing is Really Worth it
Making the case for Facebook's paid marketing—when it makes sense for your needs. Also: how Getty Images just…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How AARP Won the Oscars, Too
AARP’s way of getting in on the Oscars conversation shows that newsjacking isn’t just limited to social media.…
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Marketing / CommunicationsArticleOver 5 years old
American Chemical Society: The Science Behind a Viral Video
The American Chemical Society recently revamped its online video series, incorporating lessons learned in the past five years…
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Marketing / CommunicationsArticleOver 5 years old
Who Needs an Editorial Calendar? How to Grind Your Own Story Angles
Writing for the web doesn't always mean you need to pack an editorial calendar to the gills. Before…
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Marketing / CommunicationsArticleOver 5 years old
When a Member-Focused Marketing Campaign Meets a Skeptical Public
Sure, your marketing campaign may be in your members' best interests. But is it in the public's best…
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Marketing / CommunicationsArticleOver 5 years old
Health, Industry Groups Respond to Nutrition Label Revamp
Nutrition labels are getting their first makeover since becoming required on almost all food packaging 20 years ago.…
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Marketing / CommunicationsArticleOver 5 years old
Nip Afternoon Procrastination in the Bud
Prevent distraction, sluggishness, and the other things that cause afternoon procrastination. Plus: Do your website's priorities align with…
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Marketing / CommunicationsArticleOver 5 years old
iBeacon’s Boost: Apple Launches New Location Technology Standards
The iPhone maker's Bluetooth-based technology is already making waves as a potential way to augment events, and the…
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Marketing / CommunicationsArticleOver 5 years old
Security Practices: Keep Your Social Networks Safe!
The importance of ensuring your blooming social networks don't wither due to poor security practices. Plus: ways to…
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Marketing / CommunicationsArticleOver 5 years old
Unmotivated? There’s Still a Way Without a Will
Sometimes things still need to get done, even if you're feeling completely unmotivated. Also: Your lack of marketing…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Keep Your Curated Content Fresh
The dangers of poor curation—and tips to improve your own efforts. Plus: how a laid-back dress code provides for…
