Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Lessons From Bruce Lee: Be Productive, My Friend
To conquer work with ease, a good employee does not become tense, but ready. Rather than stressing and…
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Marketing / CommunicationsArticleOver 5 years old
Should You Dignify Rude Comments With a Response? Probably
When posting content online, be it on a website, social media, or blog, you open yourself up to…
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Marketing / CommunicationsArticleOver 5 years old
Movie Theaters to Studios: Shorter Trailers, Please
Arguing that long trailers and early marketing was hurting the experience for movie-goers. The National Association of Theater…
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Marketing / CommunicationsArticleOver 5 years old
Lessons From the Apple Macintosh’s Initial Missteps
We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Art of Member Communication
Get into your members’ minds by listening to what they have to say. Plus: Want to keep top…
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Marketing / CommunicationsArticleOver 5 years old
Mailers, USPS Deliver Exigent Rate Increase Appeals
The just-implemented postage rate increase isn't going through without a fight. A sure sign: The Postal Regulatory Commission’s…
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Marketing / CommunicationsArticleOver 5 years old
Study Reveals How to Rein in Rude Online Commenters
New research demonstrates that having a person interact with online commenters can help reduce vitriol.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Twitter Analytics Get Supercharged
With a new analytics platform, Twitter tells you more about your tweets than you've ever known before. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Brew New Hampshire Looks to Kickstart Craft Beers
Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its…
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Marketing / CommunicationsArticleOver 5 years old
Rebranding Roundup: How Associations Are Reinventing Themselves
Considering a rebrand? Here’s a collection of tips and case studies from associations who have gone before you—plus…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Why Google+ Really Matters To You
Deconstructing the myths on Google+, the social network that can’t seem to catch a break. Plus: How to…
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Marketing / CommunicationsArticleOver 5 years old
Email More Effective Than Social Media at Attracting Customers
New data from McKinsey & Company found that although email use is declining, it is still significantly more…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Making Your Annual Reports More Meaningful
You can better connect with that stuffy annual report’s audience by giving it a more personal flavor. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Tell Your Story Visually With an Infographic
An infographic can be an engaging, impactful alternative to written content. But what goes into a compelling data…
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Marketing / CommunicationsArticleOver 5 years old
Survey: 70 Percent of Adults Report Digital Eyestrain
New research finds that an overwhelming number of U.S. adults experience digital eyestrain. Perhaps more surprising: Many have…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Peyton Manning’s Omaha Shoutout
The city of Omaha found new love for Peyton Manning’s play-calling skills over the weekend. Plus, how to…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Why the Boss is Smiling
According to a new study, bosses generally tend to be happier than their employees—despite the extra stress that…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Marketing Trends to Start Your Year
From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. Also: why you shouldn't…
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Marketing / CommunicationsArticleOver 5 years old
Anxiety: Why Keeping Calm May Not Help You Carry On
New research found that perking yourself up before a big presentation or speech may be more helpful in…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Problem With Jelly
Twitter co-founder Biz Stone's latest network has a problem: Jelly comes at a time when the social media…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Staff Morale Boosters That Won’t Cost You A Dime
Boost staff morale without breaking the bank (or more specifically, spending a penny). Plus: Debunking the cloud computing…
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Marketing / CommunicationsArticleOver 5 years old
Two in One: AARP Streamlines Publications Into One iPad App
The association is now offering a single app where readers can go for magazine features and news, as…
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Marketing / CommunicationsArticleOver 5 years old
Know My App: Mobile Trade Group Helps Users Spot the Data Hogs
Know My App, an online database created by CTIA: The Wireless Association, helps users figure out which mobile…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Association Workplaces That Set the Standard
Among the The Washingtonian's picks for best workplaces are a number of associations and industry partners. Also: Don't…
