Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Postal Service Gets “Exigent” Rate Increase, But Not Forever
The U.S. Postal Service persuaded the Postal Regulatory Commission to allow a temporary increase in the postage rate…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Very-Last-Minute Holiday Gifts
Scrambling for a few holiday gifts a little close to the edge of the holiday season? Take a…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Innovation Beyond Mere Efficiency
Leadership teams in big organizations must adjust their approach to tackling issues that inhibit innovation. Plus: Some helpful…
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Marketing / CommunicationsArticleOver 5 years old
National Restaurant Association Dishes on Culinary Trends
Trends lists dominate headlines this time of year. The National Restaurant Association, which recently released its list of…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Breaking Down Oscar’s Brand New Look
The creative inspiration behind Oscar's new logo. Plus: three mobile apps no CEO should leave home without.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Don’t Just Talk—Listen to Your Members
Get into members' minds by listening to what they have to say instead of driving the conversation yourself.…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Stop Member Complaints Before They Go Viral
Why everyone at your organization plays a role in customer service. Plus: a replacement for the old company…
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Marketing / CommunicationsArticleOver 5 years old
Word-of-Mouth: Putting Engagement into Member Hands
The value of word-of-mouth efforts in the age of social. Plus: How social media has shifted the way…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Gmail’s Latest Curveball for Email Marketers
What the latest changes to Google's popular mail service could mean for association marketing campaigns. Plus: Who is…
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Marketing / CommunicationsArticleOver 5 years old
The Jackhammer Elegies: A Novel Approach to Promote an Industry
Novelist and managing director of the American Society of Civil Engineers Stefan Jaeger’s new book The Jackhammer Elegies…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Problem Solving In A Panic
Show your smarts by preparing a backup plan when work goes awry. Plus: How participating in a #tweetchat…
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Marketing / CommunicationsArticleOver 5 years old
Media Reaction Sinks Cable Industry’s Latest Ad Campaign
When the National Cable & Telecommunications Association's newest viral marketing effort drew attention for all the wrong reasons,…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Tackle Your Competition
Give your members what your competition provides... and more. Plus: What your cursive writing says about you.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Creative Listening Unlocks Potential
Your creative listening skills can prove key when identifying innovative opportunities. Plus: tips to get you moving along…
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Marketing / CommunicationsArticleOver 5 years old
Study: Most Nonprofits Relying on Content Marketing
While 92 percent of respondents to a recent survey on content marketing said they use the technique, nearly…
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Marketing / CommunicationsArticleOver 5 years old
Lobstermen’s Association Helps Members Navigate Healthcare Law
The Maine Lobstermen’s Association is serving as an official navigator to help its members shop for and enroll…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: How to Maintain Strong Vendor Relationships
How to work more effectively with vendors. Plus: Six tips to snap the perfect photograph for your website…
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Marketing / CommunicationsArticleOver 5 years old
Florida Partners With Google Maps to Document Miles of Beaches
Looking for a unique way to showcase your state or region’s assets? Capitalize on new technology like Visit…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Add a Page to Your Branded Content Storybook
Tech13 reminds us of the importance of storytelling. Plus: Speaking the language of technology.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: A #Tech13 Look Back at the AMS
AMS's past, present and future, in preparation for tomorrow's #Tech13 conference. Plus: What a dairy store's can teach…
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Marketing / CommunicationsArticleOver 5 years old
FTC Considers Questions Around Native Advertising
With media outlets increasingly blurring the line between advertising and editorial content, the Federal Trade Commission is hosting…
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Marketing / CommunicationsArticleOver 5 years old
What Bitcoin Can Teach You About Selling Innovative Ideas
You won't find a more forward-thinking idea than a digital replacement for the monetary system, but Bitcoin has…
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Marketing / CommunicationsArticleOver 5 years old
Cyber Monday Shift: Holiday Shopping Finds a New Home on Mobile
Shoppers took to the net on Cyber Monday to find bargains. But with more consumers using mobile devices…
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Marketing / CommunicationsArticleOver 5 years old
Colorado Ski Resorts: Marijuana Use on the Slopes Still Isn’t OK
The state has legalized marijuana possession and will allow for retail sales in January, but a ski industry…
