Article Marketing / Communications 4 min read
The Jackhammer Elegies: A Novel Approach to Promote an Industry
Novelist and managing director of the American Society of Civil Engineers Stefan Jaegerâs new book The Jackhammer Elegies delves into the world of engineeringâa profession not often portrayed in popular culture.
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Whenâs the last time you saw a TV show about civil engineers? Or a movie in which an electrical engineer saves the world? Maybe never?
Engineers, unfortunately, are not your typical heroes or protagonists in popular culture. But that doesnât make them any less interesting than the doctors or lawyers who are often portrayed in primetime TV or in John Grisham novels.
And while not the sole motivation for writing his latest novel, The Jackhammer Elegies (opens in a new tab), promoting an often-ignored industry did not skip writer and association executive Stefan Jaegerâs mind either.
People should be attracted to the profession, but if they donât hear about it or know what engineers do, that becomes a problem.
âItâs a great profession,â Jaeger said of engineering. âPeople should be attracted to the profession, but if they donât hear about it or know what engineers do, that becomes a problem.â
Itâs also an industry Jaeger happens to know a lot about, having spent the last almost 30 years working at engineering associations, including most recently at the American Society of Civil Engineers, where he is managing director.
âYou work for an industry so long and you become one with their issues, you become sympathetic to their issues, and you sort of want to give back,â Jaeger said. âThe issues of the people Iâve worked with for so long are worth promoting. It was definitely a conscious effort to get some of that out there.â
In the book, which Jaeger self-published in May 2012, civil and structural engineer Scott Carter teams up with FBI Special Agent Michelle Taylor to provide engineering expertise on a case involving a terroristâthe Jackhammerâtargeting a cityâs public works.
Jaeger said none of the characters in the book were inspired by any particular people, but some of the frustrations, especially those of the villain, were based on real-life frustrations of engineers.
âEngineers can get upset about the fact that people donât really know what engineering is or whatâs involved, or they sort of feel slighted when someone calls an engineer to come fix a door,â Jaeger said. âThose kinds of frustrations get woven into the book. Certainly Iâve heard engineer readers say they can relate to the issues that come up.â
Based on Amazon reviews, the novel is definitely striking a chord with engineers who are enjoying the opportunity to read a thriller about their own industry:
 âI think that Jackhammer Elegies will give the general public a much better appreciation of civil engineering, and about the additional constraints that being licensed places upon a practicing engineer. For that, I am personally grateful, as I think every professional engineer will be upon reading the book.â
âBernard Berson
âPopular culture revels in doctor and lawyer dramas, so it was heartening to see an engineer be the protagonist (and antagonist) in a thrilling book that rivals similar mystery novels.â âepollitzer, PE
âI have been a fan of Clancy and Ludlum for quite a while. Stefan Jaegerâs Jackhammer Elegies had the plot twists and exciting elements of those authors while adding an engineering element that felt authentic. Most thrillers blow things up at some pointâit was fascinating to look at this from the more realistic viewpoint of âWhat does it take to bring this structure down?â Weaving that kind of realism into the plot of the story made this more than just another thriller.â âKC
Jaeger, who recently won a 2013 SET award (opens in a new tab) [PDF] from the Entertainment Industries Council for his work promoting engineering in the novel, also alludes to the value of associations. The novelâs hero, Scott Carter, is an active member of ASCE.
âASCE has certain strategic issuesâthe state of the nationâs infrastructure not being what it should be, a need for greater investment and sustainability, and raising the bar for the educational requirements for licensureâthose are things that arenât dwelled on in detail in the book, but theyâre things on the side that [Carter] thinks about here and there,â Jaeger said.
Promoting membership in the association wasnât the goal, Jaeger said. âBut I did toy with the thought that if the book ended up getting a lot of play among civil engineers, then the positive image of the main character might reflect toward the positive image of ASCE, since the protagonist is an active ASCE member.â
If you wrote a novel about your associationâs industry, what would the plot be? Let us know in the comments.
(iStock/Thinkstock; press photo)
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