Tag
public awareness
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MembershipArticleOver 1 year old
Inside an Association’s Rebrand
The group formerly known as the Juvenile Products Manufacturers Association retooled to increase visibility and find more partners.
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Marketing / CommunicationsArticleOver 1 year old
Inside an Association’s PSA Contest
A group supporting driver-ed teachers has developed a curriculum around safe driving, increasing its visibility and credibility.
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Marketing / CommunicationsArticleOver 2 years old
American Optometric Association Launches “Eye” Public Awareness Campaign
The initiative is meant to appeal to younger and more tech-savvy people in need of a checkup.
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Marketing / CommunicationsArticleOver 2 years old
Behind a Winning “Coolest Thing” Contest
Now in its second year, the California Manufacturers and Technology Association’s competition is a helpful advocacy and outreach…
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Marketing / CommunicationsArticleOver 2 years old
Cancer Groups Partner to Address Misinformation
Two leading cancer-research associations have partnered to improve the accessibility of information about the disease online.
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Marketing / CommunicationsArticleOver 2 years old
Santa’s Reindeer OK to Fly, Veterinary Group Says
The American Veterinary Medical Association's annual Christmas checkup is tongue-in-cheek, but it does some meaningful promotion of its…
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Marketing / CommunicationsArticleOver 2 years old
American Optometric Association Creates Mobile Game to Promote Eye Health
“Blink Land” is designed to encourage players to take frequent breaks from screens, and visit an eye doctor.
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Marketing / CommunicationsArticleOver 2 years old
New Website Educates Ohio Voters on Judicial Races Ahead of Election Day
Through the Judicial Votes Count website, the Ohio State Bar Association provides information to voters who often skip…
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AdvocacyArticleOver 2 years old
Advocating For The Unpopular Opinion: Daylight Savings
The American Academy of Sleep Medicine’s position in favor of getting rid of daylight saving time suddenly became…
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Marketing / CommunicationsArticleOver 5 years old
An Association’s Research-Based Campaign to Connect With Consumers
How dangerous are counterfeit products? In the case of counterfeit water filters, the answer is “very dangerous” if…
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Marketing / CommunicationsArticleOver 5 years old
Could Film Be the Medium for Telling Your Members’ Stories?
The Emergency Nurses Association found creative success with a documentary film about the lives of its members—and was…
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Marketing / CommunicationsArticleOver 5 years old
Broadcasters, League of Women Voters Team Up on Reliable Election Information
In a new initiative, the two organizations are partnering to provide nonpartisan, objective information in an unusual election…
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Marketing / CommunicationsArticleOver 5 years old
Tour Operators Try Levity to Help Prep Public for REAL ID Shift
The U.S. Tour Operators Association is taking steps to help the public better understand the new identification rule.…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Looks to Combat Misinformation in 2020 Elections
The National Association of Secretaries of State’s #TrustedInfo2020 campaign will help promote state and local election officials as…
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LearningArticleOver 5 years old
Meet The Animated Brain Starring in an Association Campaign
My Brain Robbie, a new educational campaign put together by groups focused on brain health and Alzheimer’s disease,…
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Marketing / CommunicationsArticleOver 5 years old
Engage Next-Gen Professionals to Spread the Word About Your Industry
Looking to engage next-gen professionals in its association activities, the American Academy of PAs (physician assistants) determined that…
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Marketing / CommunicationsArticleOver 5 years old
Effort Highlights Speech and Language Services Available to Students
The American Speech-Language-Hearing Association launched a public-awareness effort, composed of new and repurposed content, to connect parents with…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Legal Fact-Checking Site Lays Down the Law
What's the great idea? A fact-checking website for statutory law and legal rulings Who's doing it? American Bar Association…
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LearningArticleOver 5 years old
Arizona Sheriffs Adopt Program to Boost Wildfire Awareness
The Arizona Sheriff’s Association is the latest group to take part in Ready, Set, Go!, a wildfire-awareness program…
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Marketing / CommunicationsArticleOver 5 years old
Fire Protection Group Adapts to Year-Round Wildfire Season
From translations to tweens to Twitter, the National Fire Protection Association has been finetuning its communications for an…
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Marketing / CommunicationsArticleOver 5 years old
A Public Awareness Lesson From Avocados
A surgical association’s comments on the dangers of cutting avocados may have led to the sale of seedless…
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Marketing / CommunicationsArticleOver 5 years old
Ohio Advertising Group Donates Billboards to Fight Opioid Epidemic, Impaired Drivers
This holiday season, the Outdoor Advertising Association of Ohio is partnering with state agencies to donate billboards with…
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Marketing / CommunicationsArticleOver 5 years old
Broadcasters Prep Viewers for TV Channel Moves
With a recent incentive auction requiring TV broadcasters to make room for wireless spectrum, the National Association of…
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Marketing / CommunicationsArticleOver 5 years old
New Coalition Educates Drivers on Highway Safety
The American Trucking Associations, along with other highway safety groups, are bringing their expertise to “Our Roads, Our…
