Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Why Rebranding Isn’t As Scary As It Seems
Rebranding is far from easy, but a successful strategy will give you an advantage over the competition. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Like Button Gets a Makeover
Facebook's iconic button looks simple, but redesigning it was an epic exercise in project management. Also: why asking…
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Marketing / CommunicationsArticleOver 5 years old
Online Video: Now Playing in Your Inbox
A new report on online video marketing looks into some of the latest trends, including incorporating video into…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Why Making Mistakes is OK
Learn from your errors and then let the mistakes slide. Plus: Avoid spamming your members.
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Marketing / CommunicationsArticleOver 5 years old
Google SEO Changes: Now’s the Time to do Some Soul-Searching
In recent years, the world's most popular search engine has made a number of changes under the hood.…
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Marketing / CommunicationsArticleOver 5 years old
Study: Mobile Payments on the Rise
Most Americans are making some kind of payment on a mobile device, according to a new study, although…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: More Uncertainty for BlackBerry Users
After weeks of rumors, BlackBerry abandons plans for a selloff. Plus: A new survey says association publishing is…
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Marketing / CommunicationsArticleOver 5 years old
Microsoft: Outdated Windows Software Puts Users At Severe Risk
With its Windows XP still in wide use, Microsoft has warned users in its latest security report that…
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Marketing / CommunicationsArticleOver 5 years old
Your Mission on Display: Why Good Office Design Matters
Winners of the first-ever Association Real Estate Awards share thoughts behind their unique office designs and how good…
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Marketing / CommunicationsArticleOver 5 years old
Light ‘Em Up: Oil Industry Carves Out Space in Pumpkin PR Battle
After the Department of Energy slighted fossil fuels in a recent pumpkin-carving post, the American Petroleum Institute carved…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Shelf Life Of Social Media Trends
The cat craze of 2013, as social media trends go, has clocked out. Plus: Know a friend with…
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Marketing / CommunicationsArticleOver 5 years old
Buffer’s Bounce-Back: Lessons From a Crisis Solved Smoothly
If you're a fan of the low-friction social scheduling app, you might have noticed a couple of spammy…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Save Face By Hiring A PR Team
Professional clean-up, courtesy of your PR team. Also: Points to consider before enforcing—or implementing— an office dress code.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Communicate To Solve Member Complaints
Unearthing the root cause of your members’ complaints. Plus: Understanding who your givers are, and what they want…
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Marketing / CommunicationsArticleOver 5 years old
Want Your Branded Videos to Get Massive Reach? Use Instagram
According to a new analysis by viral-video tracking firm Unruly, 40 percent of the service’s top 1,000 videos…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Added Value In Your Marketing Campaign
Here’s how you can add value to your marketing campaign. Plus: What custom variables can do for your…
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Marketing / CommunicationsArticleOver 5 years old
HealthCare.gov: A Healthy Discussion on a Website in Crisis
With the high-profile, extremely complex HealthCare.gov facing major technical problems, it's worth considering how you can avoid similar…
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Marketing / CommunicationsArticleOver 5 years old
Rhode Island Library Association Shows Off Tattoos to Raise Awareness
The Rhode Island Library Association is getting people talking with its new 2014 calendar featuring librarians and their…
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Marketing / CommunicationsArticleOver 5 years old
Are Digital Magazines Really Working for Publishers?
While digital magazines on iPads and other platforms hold much promise for the industry at large, the format…
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Marketing / CommunicationsArticleOver 5 years old
Now Hiring: Social Recruitment on the Rise, Study Says
A new report shows that most recruiters are using social networks to find and vet job candidates. And…
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Marketing / CommunicationsArticleOver 5 years old
Into the Sun: Trade Group Study Says Businesses Are Sold on Solar
Committed to reducing energy costs, Walmart and other large corporations are increasingly taking a shine to solar power,…
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Marketing / CommunicationsArticleOver 5 years old
Study: Viral Video Grows Up
More adults are recording and posting videos online in an attempt to go viral, according to a new…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Maintaining Relationships For Better Engagement
Engaging influencers doesn’t stop once your marketing campaign wraps up. Plus: add these articles to your reading list.
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Marketing / CommunicationsArticleOver 5 years old
Content Producers, Take a Page From This Editor’s Book
One book, 101 volunteer contributors. An editor shares some tips on managing a large-scale publishing project that compiled…
