Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Invest in New Technologies That Matter
How to evaluate new technologies. Also: Is your organization losing its creative inspiration?
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Breaking Bad’s Chemical Connection
One association's link to the hit AMC series, which ends its run this weekend. Also: celebrating Google's 15th…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Member Testimonials Can Benefit You
Testimonials can go a long way in turning a prospective member’s “I dunno” to “See you there!” Here’s…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Don’t Get Stung By Bad Data. Get Clean Data
How scrubbing your database can save you money. Also: why you shouldn't be afraid to demolish struggling programs.
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Marketing / CommunicationsArticleOver 5 years old
LinkedIn’s Data-Harvesting Accusations: What You Can Learn
Last week, the company was hit with a class-action lawsuit from users who claim the social network improperly…
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Marketing / CommunicationsArticleOver 5 years old
Wearable Messaging: Associations Need More Walking Billboards
Don't overlook the power of wearable messaging. Also: how to create contagious content.
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Marketing / CommunicationsArticleOver 5 years old
Merritt Wever: Make Your Big Moment Count
What last night's Emmy Awards can teach us about cracking under pressure. Also: lessons in design from Apple's…
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Marketing / CommunicationsArticleOver 5 years old
Family Physicians Embrace Credible Online Health Resources
More and more, consumers are turning to online medical resources to self-diagnose, a reality that the healthcare industry…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Ads Coming to Pinterest
The conscientious approach to online advertising. Also: when good social traffic is actually bad for your association.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Big Data vs. Smart Data
Using data to create a better customer experience. Also: why organizations struggle with human connection.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Ben & Jerry’s Got the Local Scoop
Double scoop, please. Ben & Jerry's went local with its five-city campaign. Also: Get your handle on Twitter…
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Marketing / CommunicationsArticleOver 5 years old
Magazine Groups Help Give Metrics a Digital Update
With the industry changing as magazines increasingly become iPad and mobile endeavors, leading magazine and advertising groups joined…
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Marketing / CommunicationsArticleOver 5 years old
Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Millennials are practical and engaged when forming brand perception, contradicting the “brand agnostic” idea of the Gen Y…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What To Know Before You Upgrade iOS
The fruit giant of technology is pushing users to upgrade iOS on Wednesday. Here’s what you should know.…
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Marketing / CommunicationsArticleOver 5 years old
Organizational Communications Strategy Changing in Digital World
An association of public relations and communications professionals surveyed CEOs to determine how chief execs believe the role…
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Marketing / CommunicationsArticleOver 5 years old
Press Groups Welcome Senate Progress on Media Shield Law
Legislation that would offer more protection for journalists who use confidential sources nearly got hung up over a…
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Marketing / CommunicationsArticleOver 5 years old
Chipotle’s Nontraditional Advertising: The Most Beautiful Ad Ever?
The power and freedom of nontraditional advertising campaigns. Also: how to boost the appeal of your fundraising efforts.
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Marketing / CommunicationsArticleOver 5 years old
Social Media for the C-Suite: Avoid Saying Stupid Things
Every time you turn around, it seems someone is saying something stupid on social media. And because of…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Social Platforms Came To Be
The evolution of collaboration online—from its baby steps with the 1969 “terminal” to today’s social platform boom. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Travel Agents to Critics: We’re Not Dead Yet!
After a recent blog post called its profession a “useless job,” the American Society of Travel Agents pushed…
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Marketing / CommunicationsArticleOver 5 years old
Travel Groups on Board With New TSA Security Program
Recent expansions of the Transportation Security Administration’s Pre-Check program, aimed at cutting the wait time at airport security…
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Marketing / CommunicationsArticleOver 5 years old
Destinations: Create a Social Media Strategy Just for Meeting Planners
A new whitepaper looks at why destinations must expand their social media efforts beyond the traditional leisure travel…
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Marketing / CommunicationsArticleOver 5 years old
Why This Newspaper Association Stopped Releasing Quarterly Stats
For years, the Newspaper Association of America released quarterly statistics showing declines in advertising revenue—leading to wave after…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Fresh updates now playing on Google+
There's no social network left behind, Google+ included, thanks to the company's latest updates. Plus: Why it's OK…
