Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Fight Digital Burnout
It’s a growing trend: Take time-off from the Internet when you start to feel overwhelmed. You may not…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Twitter’s Plan for Stronger News Coverage
Why Twitter is attaching relevant news headlines to your tweets. Also: How to convert introverts into successful association…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Keep Your Workers Loyal
You don’t have to spend big bucks dishing out crazy perks to inspire employee loyalty. Plus: Respond to…
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Marketing / CommunicationsArticleOver 5 years old
Parsing Through the Big Data Hype
In recent days, a number of high-profile voices have raised questions about whether big data is worthy of…
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Marketing / CommunicationsArticleOver 5 years old
Microsoft’s Tag Isn’t It: Company Ditching QR Code Competitor
The smartphone-scannable Microsoft Tag technology may be more technically advanced than its more popular cousin, but the company…
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Marketing / CommunicationsArticleOver 5 years old
Google Outage: Don’t Put All Your Eggs in One Basket
When all of Google’s services went down, we realized just how reliant we are on the search company.…
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Marketing / CommunicationsArticleOver 5 years old
Keeping the Memories Alive: Storage Products Association Launches
Tiny-but-versatile flash memory may get all the good press these days, but the newly-launched Storage Products Association is…
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Marketing / CommunicationsArticleOver 5 years old
Three Things Your Association Can Learn from the Birchbox Model
Beauty product subscription service Birchbox reported its sales quadrupled last year and are on track to triple in…
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Marketing / CommunicationsArticleOver 5 years old
Recruiters: Do Your Job Postings Sound Robotic?
Job postings are like windows to your organization’s soul. Make sure they have a human voice. Plus: creating…
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Marketing / CommunicationsArticleOver 5 years old
American Medical Association Shutters News Magazine
The print and online news publication of the American Medical Association is closing its doors due to declining…
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Marketing / CommunicationsArticleOver 5 years old
Slack: The Latest Attempt to Kill Email
Could this new collaboration tool possibly replace email in your office? Also: How being a jack-of-all-trades hurt this…
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Marketing / CommunicationsArticleOver 5 years old
Online influencers: How to Connect With the A-List
Online influencers are people with big voices and big audiences on the web, and they can help your…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Call it A Drone: Unmanned Vehicle Industry Tries Image Makeover
The potential for unmanned vehicles, better known to the public as “drones,” remains massive despite its ongoing association…
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Marketing / CommunicationsArticleOver 5 years old
Think Like a Movie Studio: Use Demographic Data To Reach Your Audience
With strong evidence suggesting that Hispanics go to the movies more often than other demographics, the film industry…
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Marketing / CommunicationsArticleOver 5 years old
Beware of the Social Media Graduate Degree
Graduate programs in social media are apparently on the rise, but one consultant says candidates with such degrees…
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Marketing / CommunicationsArticleOver 5 years old
If Your Email Isn’t Mobile-Friendly, It Might Hit the Trash Bin
According to a new study by Constant Contact, mobile devices are the primary way people under the age…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Teen Says Facebook Is, Like, So Over
A teenage columnist says none of her friends use Facebook, which could mean big trouble for the social…
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Marketing / CommunicationsArticleOver 5 years old
Albuquerque Learns to Love ‘Breaking Bad’
It may be a show about the methamphetamine trade, but its popularity has given Albuquerque, New Mexico a…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Social Media Isn’t Just for Young People
A new report says older people increasingly use social media to connect online. Also: strategies for growing conference…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Bitly for Feelings Gets So Emotional, Baby
Many organizations use Bitly to create bookmarklets to distribute on their social media channels. With Bitly for Feelings,…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Influence Bubble of the Like Button
According to a new study, a Like button might be a lot more influential than you think. Also:…
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Marketing / CommunicationsArticleOver 5 years old
What Jeff Bezos’ Newspaper Shakeup Means for Associations
When Amazon.com founder Jeff Bezos bought The Washington Post, it sent a shockwave through the media industry. What…
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Marketing / CommunicationsArticleOver 5 years old
Writing Short: Give That Copy a Trim
The art of writing short isn’t one that shouldn’t be ignored on the web. Also: Why you should…
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Marketing / CommunicationsArticleOver 5 years old
Farmers Market Coalition Touts Local Flavor During Annual Event
With its 'Markets Are Up!' campaign, the Farmers Market Coalition is helping members and nonmembers alike spotlight how…
